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- Tasks: Lead AI transformation in marketing and drive innovative practices across teams.
- Company: Join Imperial Brands, a global FMCG leader with a diverse and inclusive culture.
- Benefits: Competitive salary, bonus scheme, and opportunities for growth and learning.
- Why this job: Be at the forefront of marketing innovation and make a real impact with AI.
- Qualifications: Experience in marketing transformation within FMCG and strong project management skills.
- Other info: Dynamic environment with a commitment to diversity and career development.
The predicted salary is between 36000 - 60000 £ per year.
As the Global Marketing Transformation Project Manager you will play a pivotal role within Imperial Brands, an inclusive and forward-thinking global FMCG business powered by 25,000 employees, by driving the transformation of our marketing function through the strategic implementation of Artificial Intelligence. As a cornerstone of our 2030 strategy, this role leads the delivery of a Generative AI solution to revolutionise how marketing assets are created, while championing change across the wider ecosystem to embed AI-driven ways of working. Partnering with specialist teams and partners, you will ensure alignment with strategic goals and spearhead the rollout of innovative practices that empower teams to operate with greater efficiency, creativity, and speed.
Responsibilities
- Lead AI transformation in Marketing, driving GenAI adoption to boost speed, creativity, and efficiency.
- Project manage solution development with Global IT and partners, ensuring delivery against strategic priorities.
- Roll out AI-enabled ways of working, including training, communications, and process redesign across Imperial Brands.
- Champion adoption across Global and Regional Brands, Sales & Marketing, embedding AI into core workflows.
- Develop and implement a Digital Asset Management (DAM) solution, seamlessly connecting brand worlds with GenAI.
- Influence and collaborate across complex stakeholder networks, identifying transformation opportunities that accelerate value.
Qualifications
- Proven marketing transformation expertise within FMCG, with a track record of leading large-scale change initiatives.
- Marketing experience in global/regional FMCG environment, driving operational excellence and innovation.
- Collaborative change leader, skilled at engaging senior stakeholders, building trust, and embedding new ways of working across diverse teams.
- Commercial and financial acumen, with strong budget management and ability to link AI to business outcomes.
- Strategic thinker and project manager, translating technology potential into actionable marketing impact across functions.
Culture
We are a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we are fully committed to creating and maintaining an environment that celebrates and respects difference.
Compensation
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Global Marketing Transformation Project Manager - Hybrid in Westminster employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Transformation Project Manager - Hybrid in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Imperial Brands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s all about demonstrating how you can drive that AI transformation.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle challenges in marketing transformation and be ready to share your strategies. We want to see your strategic thinking in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our innovative team.
We think you need these skills to ace Global Marketing Transformation Project Manager - Hybrid in Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Global Marketing Transformation Project Manager role. Highlight your marketing transformation expertise and any relevant AI projects you've worked on. We want to see how you can drive change!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in FMCG marketing makes you the perfect fit. Don't forget to mention your collaborative approach and how you engage stakeholders.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to lead large-scale change initiatives. Use metrics where possible to show how you've driven operational excellence and innovation in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. This way, your application will be reviewed by our team, and you'll be one step closer to joining our inclusive and innovative culture at Imperial Brands!
How to prepare for a job interview at Imperial Brands
✨Know Your AI Stuff
Make sure you brush up on your knowledge of Artificial Intelligence, especially how it applies to marketing. Be ready to discuss specific examples of how you've used AI in past projects or how you envision it transforming marketing strategies at Imperial Brands.
✨Showcase Your Project Management Skills
Prepare to highlight your project management experience, particularly in leading large-scale change initiatives. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate how you've successfully managed complex projects in the FMCG sector.
✨Engage with Stakeholders
Since this role involves collaborating with various teams, think of examples where you've effectively engaged senior stakeholders. Be ready to discuss how you built trust and influenced others to adopt new ways of working, as this will be crucial for driving transformation.
✨Align with Company Culture
Imperial Brands values agility, collaboration, and a challenger mindset. During your interview, express how you embody these values and share experiences that reflect your ability to question the status quo and foster an inclusive environment. This will show you're a great cultural fit!
