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- Tasks: Drive global brand growth and shape brand equity through innovative campaigns.
- Company: Join a dynamic team at a leading FMCG company in London.
- Benefits: Competitive salary, 25 days holiday, plus extra days over Christmas.
- Why this job: Make a real impact on a global brand and lead creative strategies.
- Qualifications: Strong background in global marketing and leadership experience.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 60000 - 80000 £ per year.
The Role: As Global Marketing Manager, you’ll join our London‑based Global NGP team, reporting to the Global Head of Marketing and driving the global growth of brand blu. This agile, senior team works with a challenger mindset, and you’ll shape global brand equity, lead brand‑building across the US and key European markets, and identify strategic opportunities driven by consumer needs and demand shifts.
Principle Accountabilities:
- Build and activate global brand equity through campaigns, visual identity and creative assets.
- Define and protect global brand positioning across all key marketing concepts and creative executions.
- Use insights to guide strategy and creative development.
- Prioritise opportunities to grow awareness, trial and equity, aligning cross‑functional plans.
- Lead the development of all global brand content: packaging, social, PR, in‑store and OOH.
- Support markets with brand and portfolio input for business planning.
- Deliver global campaign creative and support activation toolkits.
- Track brand KPIs and refine toolkits for stronger in‑market performance.
- Translate complex data into clear actions and opportunities.
- Validate plans against consumer needs and commercial impact to maximise ROI.
Skills and Experience Required:
- Strong global strategic marketing background in FMCG.
- Experience working with regions and markets.
- Proven leadership of global creative and branding agencies.
- Deep understanding of category drivers, consumer needs and pricing dynamics.
- Excellent planning, project management and stakeholder influence.
- Strong presence in senior forums and high‑quality presentation skills.
- Ability to deliver under tight timelines.
- Solid understanding of online marketing and media.
What We Offer: Competitive salary, 25 days’ holiday plus 4 additional days over Christmas.
Global Marketing Manager in London employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their brand positioning and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help drive global brand equity. Confidence is key, so rehearse your answers to common interview questions until they feel natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Global Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Marketing Manager role. Highlight your experience in global strategic marketing and any relevant projects that showcase your ability to drive brand equity and manage campaigns.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to demonstrate your understanding of consumer needs and how you've successfully led brand-building initiatives in the past.
Showcase Your Leadership Skills: We want to see your leadership style! Include examples of how you've influenced stakeholders and led teams in previous roles, especially in high-pressure situations or tight timelines.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Imperial Brands
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand blu and its positioning in the market. Understand its unique selling points, recent campaigns, and how it stands against competitors. This will not only show your enthusiasm but also help you articulate how you can contribute to building and activating global brand equity.
✨Showcase Your Strategic Mindset
Prepare examples of how you've used insights to guide marketing strategies in the past. Be ready to discuss specific campaigns where you identified consumer needs and demand shifts. This will demonstrate your ability to translate complex data into actionable strategies, which is crucial for the role.
✨Highlight Your Leadership Skills
As a Global Marketing Manager, you'll need to lead cross-functional teams and influence stakeholders. Share stories that showcase your leadership experience, particularly in managing global creative and branding agencies. This will help the interviewers see your capability to drive brand initiatives effectively.
✨Prepare for High-Pressure Scenarios
Given the fast-paced nature of the role, be ready to discuss how you've successfully delivered projects under tight timelines. Think of specific instances where you managed multiple priorities and still achieved great results. This will illustrate your project management skills and ability to thrive in a challenging environment.