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- Tasks: Lead global brand strategy and drive innovative initiatives for Davidoff & Golden Virginia.
- Company: Join a leading international FMCG company with a focus on inclusivity and innovation.
- Benefits: Competitive salary, bonus scheme, and opportunities for growth in a dynamic environment.
- Why this job: Shape global brand perceptions and connect deeply with consumers worldwide.
- Qualifications: Experience in global brand marketing and strong communication skills required.
- Other info: Be part of a diverse team committed to creating a healthier future.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to take a brand to new heights? As a Global Brand Manager (Davidoff & Golden Virginia), you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand - it’s about evolving it; unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways.
You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions - all with the goal of delivering compelling brand experiences that connect deeply with our audience.
If you’re a strategic brand leader ready to influence global markets and build something meaningful, we’d love to hear from you.
Location: Bristol (HQs) / London - Hybrid
Principal Accountabilities:
- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required:
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data-literate and strategic thinker with a flair for creativity
- Experienced in project management, budgeting, and commercial planning
- Fluent in English; additional languages are desirable
What We Offer:
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs:
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants.
About Us:
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Global Brand Manager (Davidoff & Golden Virginia) - Hybrid in London employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager (Davidoff & Golden Virginia) - Hybrid in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market position and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the Global Brand Manager role. Highlight your strategic thinking and creativity, and don’t forget to showcase your data-driven decision-making abilities.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to the exciting journey of evolving our brands.
We think you need these skills to ace Global Brand Manager (Davidoff & Golden Virginia) - Hybrid in London
Some tips for your application 🫡
Show Your Passion for Branding: When you’re writing your application, let your enthusiasm for brand management shine through. We want to see how you can take a brand to new heights and what innovative ideas you have in mind for Davidoff & Golden Virginia.
Tailor Your Experience: Make sure to highlight your relevant global brand marketing experience. We’re looking for someone who understands the FMCG landscape, so connect your past roles to the skills we need for this position.
Be Data-Driven: Since turning insight into action is key for us, don’t forget to mention your data literacy. Share examples of how you’ve used market analysis to shape strategies in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our team!
How to prepare for a job interview at Imperial Brands
✨Know Your Brands Inside Out
Before the interview, dive deep into Davidoff and Golden Virginia. Understand their history, current market positioning, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking about how to evolve these brands.
✨Showcase Your Creative Process
Be prepared to discuss your approach to innovation and brand strategy. Use examples from your past experiences where you successfully took a product from concept to market. Highlight your ability to collaborate across teams and markets to ensure brand consistency.
✨Data-Driven Decision Making
Since the role requires leveraging data and market analysis, come equipped with examples of how you've used insights to shape brand strategies. Discuss specific metrics or trends that influenced your decisions and led to successful outcomes.
✨Engage with Their Values
Imperial values inclusivity and collaboration, so reflect on how you embody these principles. Share experiences where you worked in diverse teams or contributed to an inclusive culture, showing that you align with their mission and can thrive in their environment.
