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- Tasks: Lead AI transformation in marketing and drive innovative practices across teams.
- Company: Join Imperial Brands, a forward-thinking global FMCG leader with 25,000 employees.
- Benefits: Enjoy a competitive salary, bonus scheme, and inspiring work environment.
- Why this job: Be at the forefront of marketing innovation and make a real impact with AI.
- Qualifications: Experience in marketing transformation within FMCG and strong project management skills.
- Other info: Inclusive culture that values diversity and offers exciting career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
18 Month Fixed Term Contract
As the Global Marketing Transformation Project Manager, you will play a pivotal role within Imperial Brands, an inclusive and forward‑thinking global FMCG business powered by 25,000 employees, by driving the transformation of our marketing function through the strategic implementation of Artificial Intelligence. This role leads the delivery of a Generative AI solution to revolutionise how marketing assets are created, while championing change across the wider ecosystem to embed AI‑driven ways of working. Partnering with specialist teams and partners, you will ensure alignment with strategic goals and spearhead the rollout of innovative practices that empower teams to operate with greater efficiency, creativity, and speed.
Principle Accountabilities
- Lead AI transformation in Marketing, driving GenAI adoption to boost speed, creativity, and efficiency.
- Project manage solution development with Global IT and partners, ensuring delivery against strategic priorities.
- Roll out AI‑enabled ways of working, including training, communications, and process redesign across Imperial Brands.
- Champion adoption across Global and Regional Brands, Sales & Marketing, embedding AI into core workflows.
- Develop and implement a Digital Asset Management (DAM) solution, seamlessly connecting brand worlds with GenAI.
- Influence and collaborate across complex stakeholder networks, identifying transformation opportunities that accelerate value.
Skills and Experience Required
- Proven marketing transformation expertise within FMCG, with a track record of leading large‑scale change initiatives.
- Marketing experience in global/regional FMCG environment, driving operational excellence and innovation.
- Collaborative change leader, skilled at engaging senior stakeholders, building trust, and embedding new ways of working across diverse teams.
- Commercial and financial acumen, with strong budget management and ability to link AI to business outcomes.
- Strategic thinker and project manager, translating technology potential into actionable marketing impact across functions.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
Global Marketing Transformation Project Manager - Hybrid employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Transformation Project Manager - Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Imperial Brands. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by understanding the company's culture and values. Show how your experience aligns with their mission, especially around AI transformation and marketing innovation.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive change and efficiency in marketing. Highlight your collaborative spirit and ability to engage stakeholders.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Imperial Brands.
We think you need these skills to ace Global Marketing Transformation Project Manager - Hybrid
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Marketing Transformation Project Manager role. Highlight your experience in marketing transformation and how it aligns with our goals at Imperial Brands.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your ability to lead change, manage projects, and drive innovation in a global FMCG environment.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to see who you are beyond your professional achievements. Share your passion for marketing and AI-driven solutions!
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application is seen by the right people and helps us get to know you better as a candidate.
How to prepare for a job interview at Imperial Brands
✨Know Your AI Stuff
Make sure you brush up on your knowledge of Artificial Intelligence, especially how it applies to marketing. Be ready to discuss specific examples of how you've used AI in past projects or how you envision it transforming marketing strategies at Imperial Brands.
✨Showcase Your Project Management Skills
Prepare to talk about your experience in managing large-scale change initiatives. Have a few solid examples ready that highlight your ability to lead teams, manage budgets, and deliver results against strategic priorities. This will show them you're the right fit for driving their transformation.
✨Engage with Stakeholders
Think about how you can demonstrate your collaborative skills. Be prepared to discuss how you've successfully engaged senior stakeholders in previous roles. Highlight your ability to build trust and influence others, as this is crucial for championing change across diverse teams.
✨Align with Their Vision
Familiarise yourself with Imperial Brands' 2030 strategy and their commitment to innovation. During the interview, express how your vision aligns with theirs, particularly in terms of embedding AI into core workflows and enhancing operational excellence. This shows you're not just looking for a job, but are genuinely interested in contributing to their goals.
