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- Tasks: Lead global brand strategy and drive innovative initiatives for Davidoff & Golden Virginia.
- Company: Join a leading international FMCG company with a focus on innovation and inclusivity.
- Benefits: Competitive salary, bonus scheme, and opportunities for growth in a dynamic environment.
- Why this job: Shape global brand perceptions and connect deeply with consumers worldwide.
- Qualifications: Experience in global brand marketing and strong communication skills required.
- Other info: Inclusive culture that values diversity and offers exciting career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to take a brand to new heights? As a Global Brand Manager (Davidoff & Golden Virginia), you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand - it’s about evolving it; unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways.
You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions - all with the goal of delivering compelling brand experiences that connect deeply with our audience.
Location: Bristol (HQs) / London - Hybrid
Principal Accountabilities
- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data-literate and strategic thinker with a flair for creativity
- Experienced in project management, budgeting, and commercial planning
- Fluent in English; additional languages are desirable
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants.
About Us
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work.
Global Brand Manager (Davidoff & Golden Virginia) - Hybrid employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager (Davidoff & Golden Virginia) - Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands thoroughly. Understand their market position and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Global Brand Manager. Highlight your strategic thinking and creativity, and don’t forget to showcase your data-driven approach to brand management.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and ready to contribute to evolving our iconic brands.
We think you need these skills to ace Global Brand Manager (Davidoff & Golden Virginia) - Hybrid
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see how much you care about Davidoff & Golden Virginia and how you can take them to new heights.
Tailor Your Experience: Make sure to highlight your relevant global brand marketing experience. We’re looking for specific examples that showcase your skills in FMCG and how you've driven brand initiatives in the past.
Be Data-Driven: Since we love turning insights into action, include any data or market analysis you've done in previous roles. Show us how you’ve used this information to shape strategies and make impactful decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Imperial Brands
✨Know Your Brands Inside Out
Before the interview, dive deep into Davidoff and Golden Virginia. Understand their history, current market positioning, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking about how to evolve these brands.
✨Showcase Your Creative Process
Be ready to discuss your approach to innovation and brand strategy. Use examples from your past experiences where you successfully launched a product or campaign. Highlight how you turned insights into actionable strategies that resonated with consumers.
✨Prepare for Stakeholder Management Questions
Expect questions about how you’ve collaborated with diverse teams. Prepare specific examples that showcase your communication skills and ability to manage stakeholders across different markets. This will show your readiness to engage regional teams effectively.
✨Demonstrate Data Literacy
Since the role requires leveraging data for decision-making, be prepared to discuss how you've used data analysis in previous roles. Bring examples of how data informed your strategies and led to successful outcomes, showing that you're a strategic thinker.
