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For Companies At a Glance
- Tasks: Drive consumer acquisition and retention strategies for Heated Tobacco products.
- Company: Join a leading global FMCG company with a focus on innovation and inclusion.
- Benefits: Competitive salary, bonus scheme, and opportunities for growth and learning.
- Why this job: Make a real impact in a dynamic market while collaborating with diverse teams.
- Qualifications: Experience in consumer-focused roles and strong data-driven decision-making skills.
- Other info: Be part of an inclusive culture that values diversity and personal development.
The predicted salary is between 28800 - 48000 £ per year.
The Role
You will be responsible for driving consumer acquisition and retention strategies within your Heated Tobacco (HT) category. You will act as the category expert, supporting key markets with tailored activation plans, funnel metric improvements, and best-in-class execution of the HT business model. You will work closely with the Category Director, Cluster Marketing teams, and the Digital Strategy CoE to ensure that consumer and shopper journeys are optimized for trial, conversion, and repurchase. You will also contribute to the development and deployment of toolkits, pricing strategies, and pack architecture, ensuring alignment with global brand objectives. This role is responsible for accelerating the successful implementation, growth, and geographic expansion of HT across diverse markets. The role requires a blend of strategic thinking, hands-on market engagement, and cross-functional collaboration to ensure HT initiatives are effectively translated into impactful market execution.
Principle Accountabilities
- Drive the deployment and localization of the HT support model across design and non-design markets in line with global go-to-market strategy.
- Collaborate with cluster and local market teams to adapt and operationalize activation across media, pricing, point-of-purchase, and consumer engagement.
- Support markets with practical guidance to enable consistent, high-quality execution that improves visibility, trial, and conversion.
- Design and facilitate cross-functional growth acceleration workshops to identify and activate non-product growth opportunities.
- Support geographic expansion by guiding markets through HT launch, scale-up, and execution readiness.
- Review in-market performance, identify improvement opportunities, and share best practices across regions.
Skills and Experience Required
- Experience developing and delivering consumer acquisition and retention initiatives.
- Background in consumer-focused environments with exposure to market activation.
- Ability to translate strategy into clear, actionable market plans.
- Strong data-informed and insight-driven approach to decision-making.
- Proven ability to collaborate across functions and work effectively with diverse stakeholders.
- Clear and effective communication skills across global and local teams.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
Acquisition & Retention Manager - Heated Tobacco (Hybrid) in Bristol employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition & Retention Manager - Heated Tobacco (Hybrid) in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their consumer acquisition and retention strategies, especially in the Heated Tobacco category. This will help you speak their language and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs, particularly around market activation and cross-functional collaboration. A confident delivery can make all the difference.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining our team and contributing to our mission.
We think you need these skills to ace Acquisition & Retention Manager - Heated Tobacco (Hybrid) in Bristol
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Acquisition & Retention Manager role. Highlight your experience in consumer acquisition and retention strategies, and show us how you can drive growth in the Heated Tobacco category.
Showcase Your Collaboration Skills: We love a team player! In your application, emphasise your ability to work across functions and with diverse stakeholders. Share examples of how you've successfully collaborated in previous roles to achieve common goals.
Be Data-Driven: Since this role requires a strong data-informed approach, make sure to include any relevant metrics or insights from your past experiences. Show us how you've used data to inform your decisions and improve market performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Imperial Brands
✨Know Your Stuff
Make sure you understand the Heated Tobacco category inside and out. Research the latest trends, consumer behaviours, and market strategies. This will help you speak confidently about how you can drive acquisition and retention in your interview.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight specific projects where you worked cross-functionally to achieve a common goal.
✨Prepare for Data-Driven Questions
Expect questions that assess your ability to use data for decision-making. Brush up on your experience with metrics and analytics, and be prepared to discuss how you've used insights to improve marketing strategies or consumer engagement.
✨Demonstrate Your Strategic Thinking
Think about how you would translate high-level strategies into actionable plans. Be ready to discuss your approach to developing activation plans and how you would adapt them for different markets, showcasing your strategic mindset.
