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For Companies At a Glance
- Tasks: Drive brand strategy and collaborate on innovative marketing initiatives.
- Company: Join a leading global FMCG company with a diverse and inclusive culture.
- Benefits: Competitive salary, bonus scheme, and opportunities for growth and learning.
- Why this job: Make a real impact in brand development while working in a dynamic hybrid environment.
- Qualifications: Experience in marketing and brand strategy, with strong analytical and communication skills.
- Other info: Be part of a transformative company that values diversity and innovation.
The predicted salary is between 28800 - 48000 £ per year.
The Role
Are you passionate about brand strategy, consumer insights, and driving commercial impact? Looking to excel your career within a inclusive, innovative global FMCG business supported by 25,000 employees?
We’re looking for a dynamic Brand Executive to join us at Imperial Brands in our UK&I team, supporting the development and execution of initiatives across our brand portfolio.
Working closely with Brand Managers and a wider team of Brand Executives, you’ll play a pivotal role in translating brand strategies into actionable plans, assets, and toolkits.
You’ll collaborate cross-functionally with Trade Marketing, Insights, Project Co-ordinators, and external agencies to deliver initiatives that are insight-led, brand-consistent, and commercially effective.
Please note: This is a 2 year fixed term contract position. Based at our Bristol Head quarters where we work on a hybrid basis of 2 days per week in the office.
Principle Accountabilities
- Brand Strategy & Execution: Translate brand strategies into compelling guidelines and toolkits, analyse consumer insights to identify innovation and commercial opportunities. Support business case development and collaborate with creative agencies.
- Project Management & Alignment: Ensure timely delivery of brand assets and toolkits, contribute to innovation forums and governance processes. Align initiatives with project plans and commercial feasibility.
- Cross-Functional Collaboration: Act as a key liaison across brand, comms, trade marketing, finance, and manufacturing.
- Integrated Brand Planning: Develop actionable brand plans aligned with trade and sales cycles. Set and monitor KPIs for brand and campaign performance.
- Insights & Consumer Knowledge: Leverage insights to shape brand strategies and post-launch reviews. Recommend improvements based on performance analysis.
- External Collaboration: Partner with agencies to deliver marketing campaigns and D2C activity. Manage renewals and ensure brand consistency across markets.
Skills and Experience Required
- Experience in creative design and marketing
- Experience in working on brand strategy led campaigns
- FMCG Brand / product experience in a fast paced environment
- Creative and lateral thinking with strong strategic and analytical skills; with experience of using customer and market insight to drive commercial gain
- Highly collaborative, with excellent communication and presentation skills.
- Analytical skills and some strategic thinking to question and recommend brand strategies
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We\\\’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
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Brand Executive - Hybrid employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Executive - Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Imperial Brands. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Imperial Brands, their brand strategies, and recent campaigns. Show us you’re not just passionate but also informed about what we do.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Brand Executive. Highlight your experience in creative design and marketing, and how you can drive commercial impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Imperial Brands.
We think you need these skills to ace Brand Executive - Hybrid
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for brand strategy and consumer insights shine through in your application. We want to see how your passion aligns with our mission at Imperial Brands!
Tailor Your CV: Make sure your CV highlights relevant experience in creative design and marketing, especially in FMCG. We love seeing how your background fits into the role of Brand Executive!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for this role. Share specific examples of your past work that demonstrate your strategic thinking and collaborative skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to hear from you!
How to prepare for a job interview at Imperial Brands
✨Know Your Brand Inside Out
Before the interview, dive deep into Imperial Brands' portfolio and understand their brand strategies. Familiarise yourself with recent campaigns and consumer insights they've leveraged. This will not only show your passion but also help you discuss how you can contribute to their brand execution.
✨Showcase Your Collaborative Spirit
As a Brand Executive, you'll be working closely with various teams. Prepare examples of past experiences where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed cross-functional projects to deliver results.
✨Bring Data to the Table
Imperial Brands values analytical skills. Be ready to discuss how you've used consumer insights and market data to drive brand strategies in previous roles. Prepare to share specific metrics or KPIs that demonstrate your impact on brand performance.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about their approach to brand innovation or how they measure success for new initiatives. This shows your genuine interest in the role and helps you gauge if the company aligns with your career goals.