At a Glance
- Tasks: Lead exciting brand campaigns and drive consumer engagement in a dynamic FMCG environment.
- Company: Join Imperial Brands, a global leader in the FMCG sector with a vibrant culture.
- Benefits: Enjoy a competitive salary, bonus scheme, and opportunities for growth and learning.
- Other info: Embrace a hybrid work model and be part of an inclusive team that values diversity.
- Why this job: Make a real impact by shaping brand experiences and connecting with consumers.
- Qualifications: Experience in brand strategy, creativity, and strong communication skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
The Role
Are you looking to excel your career within an inclusive, innovative global FMCG business supported by 25,000 employees? A burst of energy, creativity, and consumer impact sits at the heart of the Brand Activation Executive role at Imperial Brands. It's a chance to shape how NGP brands show up across the UK&I market- bringing campaigns to life through smart activation, sharp consumer insight, and seamless cross-functional collaboration. You'll champion brand consistency across every touchpoint, lead direct-to-consumer activations, and turn strategy into bold, integrated campaigns that truly connect with target audiences. Working alongside talented brand, category, insights, and engagement teams—as well as top-tier creative and media agencies—you’ll help steer a lead market, influence best practice across the wider group, and track the KPIs that keep our brands winning. It's a role for someone who loves making things happen, thrives in a fast-paced environment, and is excited to turn big ideas into standout consumer experiences.
Please note: This is a 1 year fixed term contract position. Based at our Bristol Head quarters where we work on a hybrid basis of 2-3 days per week in the office.
Principle Accountabilities
- Media Activation Leadership: Own the planning and execution of all consumer-facing media activations across Out-of-Home, Proximity, In-store and Partnership touchpoints, while proactively identifying opportunities to grow brand awareness and consideration.
- Integrated Campaign Development: Collaborate with cross-functional teams and external creative and media agencies to build integrated, insight-driven campaigns aligned to consumer typology, brand strategy and EVP portfolio priorities.
- Budget Ownership & Governance: Manage the full media activation budget, ensuring plans meet agreed financial targets and all investments are approved, while supporting wider teams on new initiatives across Digital, Trade Activation and other consumer-facing areas.
- Performance Measurement & Insights: Develop brand and campaign KPIs, lead quarterly performance monitoring with insights and media partners, and provide clear recommendations to strengthen brand equity, awareness and campaign effectiveness.
- Brand Stewardship & D2C Activation: Act as a guardian for all consumer-facing assets and activation materials, owning the development of direct-to-consumer activations and ensuring agile responses to market shifts or legislative changes.
- Innovation, Launch Support & Partnerships: Support planning for new product launches within the EVP Category team, manage brand partnerships including contract renewals and activation, and ensure all partners meet contractual requirements.
Skills and Experience Required
- Brand/product experience
- Experience of executing against brand strategy
- Ability to think laterally and creatively, to deliver ideas, initiatives and contribute to discussion
- Understanding of brand management
- Analytical skills and strategic thinking to question and recommend brand strategies
- Good communication and presentation skills
- Highly collaborative
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants.
About Us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
Brand Activation Executive - 12‐month contract (hybrid) employer: Imperial Brands
Imperial is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Strategic Initiatives, you will have the opportunity to lead high-impact projects that shape the future of the Global Supply Chain while benefiting from a supportive environment that prioritises employee growth and inclusivity. With a commitment to diversity and a focus on strategic leadership, Imperial empowers its employees to challenge the status quo and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Executive - 12‐month contract (hybrid)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Brand Activation Executive - 12‐month contract (hybrid)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Imperial Brands from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Imperial Brands specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Imperial Brands
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Imperial Brands, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Imperial Brands you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Imperial Brands that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Imperial Brands, so think on your feet and don't hesitate to showcase your creativity!
