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- Tasks: Drive major marketing transformation across diverse regions and support strategic alignment.
- Company: Join Imperial Brands, a global leader in creating consumer-centric strategies.
- Benefits: Competitive salary, bonus scheme, and inspiring work environment.
- Why this job: Be at the forefront of change and make a real impact in a fast-paced setting.
- Qualifications: Experience in marketing operations or brand management with strong project management skills.
- Other info: Inclusive culture that values diversity and offers growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Imperial Brands PLC is looking for a Marketing Transformation Project Manager to help drive major change across our regional marketing organisation on an 18âmonth fixedâterm contract.
If youâve worked as a Brand Executive, in Marketing Operations, or have been part of largeâscale transformation or change programmes, this role puts you right at the heart of shaping how we work across AsiaâPacific, Middle East, Africa and Central & Eastern Europe. This role is ideal for someone who thrives in a fastâpaced environment and is passionate about driving consumerâcentric strategy, portfolio excellence, and commercial performance across diverse markets.
Working closely with the Head of Regional Marketing, you will play a pivotal role in aligning centrally led consumer and portfolio strategies with inâmarket commercial planning. You will act as a trusted partner to clusters, helping them deliver against key strategic priorities. This is a highâimpact role where youâll support strategic alignment, streamline processes, embed new ways of working, and ensure our consumerâcentric strategies land effectively in markets.
Location: Bristol HQ â hybrid basis of 2 days per week in our office.
Responsibilities
- Act as a goâtoâperson for the Regional Marketing Team in terms of byâclusters perspective on opportunities/threats, portfolio strategies and initiative drumbeats, working closely with Cluster Marketing and Insights teams.
- Support clusters in business process by ensuring consumerâcentric initiative plans that support brand & BP targets.
- Support ongoing assessment for selected new launches incl. feasibility and alignment with all relevant teams to enable markets achieving their Business Plan goals.
- Manage/support operational projects at the regional level, working by leading and coordinating crossâfunctional teams working in an agile way to achieve key regional objectives.
- Track, manage all initiatives passâthrough, and represent selected Clusters at global combustible forums with support of Regional Marketing Managers.
- Support the coâcreation of regional and local Combustible Portfolio/ Brand Strategy. Ensure that regional and local brands are optimally supported to drive success across relevant consumer segment leveraging local consumer knowledge, regional and central marketing expertise.
Skills and Experience Required
- Experience as a Brand Executive, in Marketing Operations, or within marketingâled transformation/change.
- Experience of working within a restricted industry ideally in a global company.
- Strong project management skills.
- Highly commercial.
- Experience of using consumer and market insight to drive commercial gain.
- Highly collaborative with excellent influencing and stakeholder management skills in a complex matrix organisation.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits, as well as inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuroâdivergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
Marketing Transformation Project Manager - Hybrid in West Bromwich employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Marketing Transformation Project Manager - Hybrid in West Bromwich
âšTip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Imperial Brands or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
âšTip Number 2
Prepare for the interview by researching the companyâs recent marketing initiatives. Show us youâre not just interested in the role but also passionate about their mission and how you can contribute to their transformation journey.
âšTip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've driven change in previous roles. We want to hear about your successes and how you tackled challenges head-on.
âšTip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows us youâre serious about joining the team and making an impact.
We think you need these skills to ace Marketing Transformation Project Manager - Hybrid in West Bromwich
Some tips for your application đ«Ą
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Transformation Project Manager. Highlight your experience in brand management and transformation projects, and donât forget to sprinkle in some keywords from the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why youâre passionate about driving consumer-centric strategies and how your past experiences align with our goals. Keep it engaging and personal!
Showcase Your Project Management Skills: Since this role requires strong project management skills, be sure to include specific examples of how you've successfully managed projects in the past. We want to see your ability to lead and coordinate teams effectively!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. Itâs the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Imperial Brands PLC
âšKnow Your Stuff
Before the interview, dive deep into Imperial Brands' recent marketing initiatives and transformation projects. Familiarise yourself with their consumer-centric strategies and how they align with market trends in the Asia-Pacific, Middle East, Africa, and Central & Eastern Europe. This will show your genuine interest and help you speak confidently about how you can contribute.
âšShowcase Your Experience
Prepare specific examples from your past roles as a Brand Executive or in Marketing Operations that highlight your project management skills and experience in driving change. Be ready to discuss how you've used consumer insights to achieve commercial success, as this aligns perfectly with what they're looking for.
âšEmphasise Collaboration
Since this role requires working closely with various teams, be sure to highlight your collaborative skills. Share stories that demonstrate your ability to influence stakeholders and manage relationships in a complex matrix organisation. This will reassure them that you can navigate their organisational structure effectively.
âšAsk Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the challenges the Regional Marketing Team is currently facing or how they measure the success of their consumer-centric strategies. This not only shows your enthusiasm but also your strategic thinking and understanding of the role's impact.
