Regional Field Sales Executive - Coventry

Are you an experienced FMCG Field Sales Representative looking for your next challenge with a high‑performing, globally recognised brand? We’re looking for a confident, commercially driven Field Sales professional to join our industry‑leading Field Sales team in the West Midlands as our new Regional Field Sales Executive. This role is ideal for someone who already understands the pace, pressures, and rewards of FMCG field sales and is ready to make an immediate impact.

You’ll be joining an established, high‑calibre team with long‑standing relationships across convenience, wholesale, and key independent retailers. From day one, you’ll be trusted to manage your territory effectively, execute against clear priorities, and deliver results in a fast‑moving environment. This is more than just a job—it’s a chance to be part of a team that has built long‑standing, trusted relationships with retailers and wholesalers across the region.

At Imperial Brands, we invest in experienced people. You’ll join a collaborative, supportive sales team backed by a global FMCG organisation of 25,000 employees. You’ll receive structured support, ongoing coaching, and access to tools that enable you to perform at your best—while still giving you the autonomy expected at this level. We know that success comes from investing in our people, which is why we offer unrivalled training, mentoring, and ongoing support to help you thrive. You’ll be joining a team that celebrates achievements, shares knowledge, and works together to deliver outstanding results.

If you’re proactive, ambitious, and eager to make a role your own, this is the perfect opportunity to showcase your skills and grow with us here at Imperial Brands. This is a field‑based role, and you will need to be able to travel to your customers’ sites across the West Midlands and surrounding areas. You will ideally live in Birmingham or Coventry to make it easier to travel to your customers’ sites. All candidates must hold a valid Full UK driving licence.

• Deliver on the business's KPI's across Key Accounts Wholesale and Independent Retailers.
• Build an in‑depth knowledge of customer needs and shopper dynamics.
• Partner with retail Independent and Wholesale outlets in your area, establishing excellent relationships within your territory through a range of Key Accounts Operations Teams to Independent Retailers and key contacts within wholesaler, having value‑add conversations to sell in new products to meet the customer’s identified needs.
• Build customer advocacy for our brands by educating retailers in the market and industry legislation.
• Achieve sales, market share, distribution, availability, and coverage targets within your defined area and ensure that our trade incentives and activities are put to the best use.
• Identify new business opportunities by having an enhanced knowledge of the category and shopper behaviour in‑store.

• Previous and / or current Face to Face Sales Experience within an FMCG business.
• Experienced in selling to and building face to face relationships with retailers.
• Have excellent communication and people skills, and proven ability to build rapport quickly.
• Be a team player with an understanding of wider team goals and how you can impact them.
• Self‑supportive, managing time and resources effectively; and be able to use your initiative and to act exclusively when required.
• Able to set and meet self‑stretching targets.

• Annual salary of £38,000 per annum.
• 24% yearly bonus opportunity.
• Generous pension scheme.
• Company car, phone and tablet.
• 29 days annual leave in addition to public and bank holidays, with an option to purchase additional holiday.
• Competitive benefits including: Health and wellbeing scheme, discount scheme.