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- Tasks: Lead AI transformation in marketing and drive innovative practices across teams.
- Company: Join Imperial Brands, a global FMCG leader with a focus on inclusivity and innovation.
- Benefits: Competitive salary, bonus scheme, and inspiring work environment.
- Why this job: Be at the forefront of marketing transformation using cutting-edge AI technology.
- Qualifications: Experience in marketing transformation within FMCG and strong project management skills.
- Other info: Inclusive culture that values diversity and offers exciting career growth opportunities.
The predicted salary is between 36000 - 60000 Ā£ per year.
As the Global Marketing Transformation Project Manager, you will play a pivotal role within Imperial Brands, an inclusive and forwardāthinking global FMCG business powered by 25,000 employees, by driving the transformation of our marketing function through the strategic implementation of Artificial Intelligence. This role leads the delivery of a Generative AI solution to revolutionise how marketing assets are created, while championing change across the wider ecosystem to embed AIādriven ways of working.
Principle Accountabilities:
- Lead AI transformation in Marketing, driving GenAI adoption to boost speed, creativity, and efficiency.
- Project manage solution development with Global IT and partners, ensuring delivery against strategic priorities.
- Roll out AIāenabled ways of working, including training, communications, and process redesign across Imperial Brands.
- Champion adoption across Global and Regional Brands, Sales & Marketing, embedding AI into core workflows.
- Develop and implement a Digital Asset Management (DAM) solution, seamlessly connecting brand worlds with GenAI.
- Influence and collaborate across complex stakeholder networks, identifying transformation opportunities that accelerate value.
Skills and Experience Required:
- Proven marketing transformation expertise within FMCG, with a track record of leading largeāscale change initiatives.
- Marketing experience in global/regional FMCG environment, driving operational excellence and innovation.
- Collaborative change leader, skilled at engaging senior stakeholders, building trust, and embedding new ways of working across diverse teams.
- Commercial and financial acumen, with strong budget management and ability to link AI to business outcomes.
- Strategic thinker and project manager, translating technology potential into actionable marketing impact across functions.
What We Offer:
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs:
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us:
Weāre a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our awardāwinning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, weāre fully committed to creating and maintaining an environment that celebrates and respects difference.
Global Marketing Transformation Project Manager - Hybrid in London employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Global Marketing Transformation Project Manager - Hybrid in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, especially those at Imperial Brands. A friendly chat can open doors and give you insights that a job description just can't.
āØTip Number 2
Prepare for the interview by understanding their AI transformation goals. Show us how your experience aligns with their vision and be ready to discuss how you can drive change in their marketing function.
āØTip Number 3
Practice your storytelling skills! We want to hear about your past successes in marketing transformation. Use specific examples to illustrate how you've led change and delivered results.
āØTip Number 4
Don't forget to apply through our website! Itās the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Imperial Brands.
We think you need these skills to ace Global Marketing Transformation Project Manager - Hybrid in London
Some tips for your application š«”
Tailor Your CV: Make sure your CV is tailored to the role of Global Marketing Transformation Project Manager. Highlight your experience in marketing transformation and any projects where you've successfully implemented AI solutions. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Donāt forget to mention your collaborative approach and experience with senior stakeholders, as these are key for us.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive change and innovation. Use metrics where possible to show the impact of your work. We love seeing how you've made a difference in previous roles!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. Itās the easiest way for us to keep track of your application and ensure it gets to the right people. Plus, it shows youāre keen on joining our team!
How to prepare for a job interview at Imperial Brands PLC
āØKnow Your AI Stuff
Make sure you brush up on your knowledge of Artificial Intelligence, especially how it applies to marketing. Be ready to discuss specific examples of how you've used AI in past projects or how you envision it transforming marketing practices at Imperial Brands.
āØShowcase Your Project Management Skills
Prepare to talk about your experience in managing large-scale change initiatives. Have a few solid examples ready that highlight your ability to lead teams, manage budgets, and deliver results against strategic priorities. This will show them you're the right fit for driving their transformation.
āØEngage with Stakeholders
Since this role involves collaborating with various teams, think about how you can demonstrate your stakeholder engagement skills. Prepare anecdotes that illustrate how you've built trust and influenced others in previous roles, especially in complex environments.
āØEmphasise Your Strategic Thinking
Imperial Brands is looking for someone who can translate technology potential into actionable marketing impact. Be ready to discuss your strategic approach to problem-solving and how you've linked innovative solutions to business outcomes in your past roles.
