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- Tasks: Lead global brand strategy and drive innovative initiatives to elevate brand recognition.
- Company: Join Imperial Brands PLC, a dynamic international company with a collaborative culture.
- Benefits: Enjoy a competitive salary, bonus scheme, and inspiring work environments.
- Why this job: Shape consumer perceptions and make a real impact on global markets.
- Qualifications: Experience in global brand marketing and strong communication skills required.
- Other info: Inclusive workplace with opportunities for growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Global Brand Manager - Hybrid role at Imperial Brands PLC. Are you ready to take a brand to new heights? As a Global Brand Manager, you'll drive brand recognition, relevance, and engagement for our consumers worldwide. This role focuses on evolving the brand to unlock growth potential and shape consumer perceptions in fresh, exciting ways. You'll be at the heart of our Global Consumer Office, leading across multiple markets and ensuring strategic alignment at every level. Your responsibilities span product innovation, packaging design, and creative solutions to deliver compelling brand experiences that connect with our audience.
Location: Bristol / London (HQs) - Hybrid
If you're a strategic brand leader ready to influence global markets and build something meaningful, we'd love to hear from you.
Principal Accountabilities- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data-literate and strategic thinker with a flair for creativity
- Experience in project management, budgeting, and commercial planning
- Fluent in English; additional languages (e.g., Arabic, French, German) desirable
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Imperial provides opportunities to grow, learn, innovate at pace, and be part of our mission to forge a healthier future for moments of relaxation and pleasure for our consumers.
Everyone BelongsEveryone belongs in Imperial. We are proud of being an inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and neurodiversity. We give fair and equal consideration to all applicants. Please contact recruitment@impbrands.com if we can provide support in helping you complete an application or attend an interview.
About UsWe are a truly international company, operating in 120 markets with 25,000 employees. We are transforming through growth, agility, and collaboration driven by a challenger mindset. Our development programmes support exciting and rewarding career opportunities for all, with a diversity agenda globally. Imperial Tobacco or its subsidiaries never requests payment as part of any recruitment process.
Global Brand Manager - Hybrid in London employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager - Hybrid in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Imperial Brands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think outside the box. Use examples of how you've driven brand engagement or innovation in past roles to really stand out.
✨Tip Number 3
Prepare for the interview by diving deep into Imperial's brand strategy. Understand their market positioning and come armed with ideas on how you could contribute to their growth. This shows you're not just interested, but invested!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at Imperial Brands.
We think you need these skills to ace Global Brand Manager - Hybrid in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through! Share specific examples of how you've driven brand recognition and engagement in the past. We want to see your enthusiasm for taking brands to new heights!
Tailor Your Application: Make sure to customise your application to align with the Global Brand Manager role. Highlight your relevant experience in FMCG and any innovative projects you've led. This shows us that you understand what we're looking for and how you can contribute.
Be Data-Driven: Since this role involves turning insights into action, include examples of how you've used data and market analysis to shape brand strategies. We love seeing candidates who can blend creativity with a strategic mindset!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and how they resonate with consumers. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Creative Process
Be prepared to discuss your approach to innovation and creativity. Share specific examples of how you've taken a product from concept to launch, highlighting your role in the process. This will show that you can drive initiatives effectively, just like they need for their Ideation to Launch (I2L) process.
✨Data-Driven Decision Making
Since the role requires leveraging data and trends, come equipped with examples of how you've used insights to shape brand strategies. Discuss any tools or methodologies you’ve employed to analyse market data, as this will showcase your analytical skills and strategic mindset.
✨Engage with Stakeholders
Highlight your experience in collaborating with diverse teams across different markets. Prepare to share stories about how you've managed stakeholder relationships and ensured brand consistency. This will demonstrate your ability to work effectively in a global context, which is crucial for the role.
