At a Glance
- Tasks: Lead global brand strategy and drive innovative initiatives for Davidoff & Golden Virginia.
- Company: Join a leading international FMCG company with a focus on innovation and inclusivity.
- Benefits: Competitive salary, bonus scheme, and opportunities for growth in a dynamic environment.
- Other info: Inclusive culture that values diversity and offers exciting career development opportunities.
- Why this job: Shape global brand perceptions and connect deeply with consumers worldwide.
- Qualifications: Experience in global brand marketing and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to take a brand to new heights? As a Global Brand Manager, you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand - it’s about evolving it; unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways.
You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions - all with the goal of delivering compelling brand experiences that connect deeply with our audience.
If you’re a strategic brand leader ready to influence global markets and build something meaningful, we’d love to hear from you.
Location: Bristol (HQs) / London - Hybrid
Principal Accountabilities
- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data-literate and strategic thinker with a flair for creativity
- Experienced in project management, budgeting, and commercial planning
- Fluent in English; additional languages are desirable
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Global Brand Manager (Davidoff & Golden Virginia) - Hybrid in London employer: Imperial Brands PLC
Imperial Brands PLC is an excellent employer, offering a dynamic work environment in Bristol where innovation and collaboration thrive. Employees benefit from a comprehensive compensation package, robust opportunities for professional growth, and a culture that prioritises data security and compliance, making it an ideal place for those passionate about cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager (Davidoff & Golden Virginia) - Hybrid in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Imperial. Building relationships can give you insider info and might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think outside the box. Use examples from your past experiences that highlight how you've driven brand success and innovation.
✨Tip Number 3
Be data-savvy! Brush up on your analytical skills and be ready to discuss how you've used data to shape brand strategies. This will show you're not just creative but also strategic, which is key for a Global Brand Manager.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Imperial. Don’t miss out!
We think you need these skills to ace Global Brand Manager (Davidoff & Golden Virginia) - Hybrid in London
Some tips for your application 🫡
Show Your Passion for Brands:When you're writing your application, let your enthusiasm for brand management shine through! We want to see how you can take a brand to new heights and what makes you tick in the world of marketing.
Tailor Your Experience:Make sure to highlight your relevant global brand marketing experience. We’re looking for specific examples that showcase your skills in product innovation and strategic thinking. Don’t just list your jobs; tell us how you’ve made an impact!
Be Data-Driven:Since we value data-literate candidates, include instances where you've turned insights into action. Show us how you've used market analysis to shape strategies and drive brand success. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Brands Inside Out
Before the interview, dive deep into Davidoff and Golden Virginia. Understand their history, current market positioning, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking about how to evolve these brands.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive brand strategy in the past. Bring examples of how you've turned insights into actionable plans. This will highlight your data literacy and strategic mindset, which are crucial for the role.
✨Prepare for Collaboration Questions
Since the role involves engaging with regional and local teams, think of specific examples where you've successfully collaborated across different markets. Highlight your communication skills and how you ensured brand consistency while respecting local nuances.
✨Demonstrate Your Creativity
Think of innovative ideas or campaigns you've been part of that align with the brand's ethos. Be ready to discuss how you approach product innovation and packaging design, as this will show your flair for creativity and ability to execute compelling brand experiences.
