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- Tasks: Drive consumer acquisition and retention strategies for Heated Tobacco products.
- Company: Leading international FMCG company with a focus on innovation.
- Benefits: Comprehensive compensation package and growth opportunities.
- Why this job: Make a real impact in a dynamic market and collaborate with creative teams.
- Qualifications: Experience in consumer-focused roles and strong data-driven decision-making skills.
- Other info: Diverse work environment with excellent career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
A leading international FMCG company is seeking a professional to drive consumer acquisition and retention strategies for their Heated Tobacco category. The role involves collaboration with marketing teams and optimizing consumer journeys. Ideal candidates should possess experience in consumer-focused environments and a strong data-informed decision-making approach. This position offers a comprehensive compensation package and opportunities for growth in a diverse work environment.
Category Activation Lead — Growth & Market Expansion in London employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Activation Lead — Growth & Market Expansion in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG industry, especially those who work with heated tobacco or consumer acquisition. A friendly chat can open doors and give you insights that might just land you that interview.
✨Tip Number 2
Show off your data skills! When you get the chance to speak with potential employers, highlight your experience with data-informed decision-making. Share specific examples of how you've used data to drive consumer strategies in the past.
✨Tip Number 3
Prepare for collaboration! Since this role involves working closely with marketing teams, be ready to discuss how you've successfully collaborated in previous roles. Think of examples where teamwork led to successful consumer journeys.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of resources to help you ace your application and stand out. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Category Activation Lead — Growth & Market Expansion in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Category Activation Lead role. Highlight your experience in consumer-focused environments and any data-informed decision-making you've done. We want to see how you can drive consumer acquisition and retention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the Heated Tobacco category and how your background makes you a perfect fit for this role. Remember, we love seeing genuine enthusiasm for what we do!
Showcase Collaboration Skills: Since this role involves working closely with marketing teams, be sure to mention any collaborative projects you've been part of. We want to know how you’ve optimised consumer journeys through teamwork and innovative strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Stuff
Make sure you understand the Heated Tobacco category inside and out. Research the latest trends, consumer behaviours, and market dynamics. This will not only impress your interviewers but also help you answer questions more confidently.
✨Showcase Your Data Skills
Since the role requires a strong data-informed decision-making approach, be prepared to discuss how you've used data in past roles. Bring examples of how your insights led to successful consumer acquisition or retention strategies.
✨Collaboration is Key
This position involves working closely with marketing teams, so highlight your teamwork skills. Share specific instances where you collaborated on projects, focusing on how you contributed to achieving common goals.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's growth strategies and how they measure success in the Heated Tobacco category. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
