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- Tasks: Lead global brand strategy and innovation for blu, shaping impactful marketing campaigns.
- Company: Join Imperial Brands, a top global FMCG company with 25,000 employees across 120 markets.
- Benefits: Enjoy a competitive salary, bonus scheme, and opportunities for growth in a hybrid work environment.
- Why this job: Be part of a transformative team that values creativity, inclusion, and making a positive impact.
- Qualifications: Experience in FMCG marketing, global market expertise, and strong project management skills required.
- Other info: Imperial promotes a diverse workplace and never asks for payment during recruitment.
The predicted salary is between 43200 - 72000 £ per year.
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Global Category Marketing Manager, London
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Client:
Imperial Brands PLC
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
19c8be741eb9
Job Views:
10
Posted:
12.08.2025
Expiry Date:
26.09.2025
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Job Description:
The Role
Location- London (Hybrid), full time/perm
Are you a bold, strategic thinker with a passion for building brands that challenge the status quo? Join our agile and visionary Global New Generation Products team, where innovation meets impact. As the Global Marketing Manager for brand blu, you’ll shape the future of our category on a global scale—especially in the US and key European markets.
This is more than a marketing role—it\’s a chance to lead brand transformation in a fast-paced, insight-driven environment. within an inclusive, innovative global FMCG business supported by 25,000 employees.
Principle Accountabilities
- Brand Strategy & Equity : Define and evolve brand equity attributes, translating them into compelling campaigns and visual identity guidelines.
- Global Brand Stewardship : Act as the guardian of brand positioning, ensuring consistency across all global executions.
- Insight-Driven Innovation : Collaborate with the Insights & Innovation team to embed consumer insights into every brand decision.
- Market Activation : Identify and prioritize strategic opportunities to drive awareness, trial, and equity across key markets.
- Creative Leadership : Lead the development of global campaigns and toolkits for use across digital, retail, PR, and experiential channels.
- Performance Monitoring : Track brand KPIs and optimize activation strategies based on data and ROI analysis.
Skills and Experience Required
- FMCG Expertise : Proven track record in marketing within the fast-moving consumer goods sector.
- Global Experience : Demonstrated success working across multiple markets and cultures.
- Agency Leadership : Skilled in managing and inspiring global creative agencies.
- Strategic Acumen : Deep understanding of category dynamics, consumer behaviour, and pricing strategies.
- Project Management : Strong planning and execution skills with the ability to manage multiple priorities.
- Influence & Communication : Exceptional stakeholder management and presentation skills, with the confidence to engage senior leadership.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
About Us
We\’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
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Global Category Marketing Manager employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Category Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in global marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in brand management.
✨Tip Number 2
Research Imperial Brands PLC thoroughly. Understand their brand values, recent campaigns, and market positioning. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare to discuss your experience with global brand stewardship and how you've successfully managed creative agencies in the past. Be ready to share specific examples that highlight your strategic thinking and project management skills.
✨Tip Number 4
Showcase your understanding of consumer behaviour and market dynamics by staying updated on industry reports and consumer insights. This will enable you to speak confidently about how you can drive brand equity and innovation at Imperial Brands.
We think you need these skills to ace Global Category Marketing Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Global Category Marketing Manager position. Identify key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in FMCG marketing, global brand management, and strategic thinking. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand building and innovation. Mention specific achievements that relate to the role and express why you want to work with Imperial Brands PLC.
Highlight Your Global Experience: Emphasise any international marketing experience you have. Discuss how you've successfully navigated different markets and cultures, as this is crucial for the Global Category Marketing Manager role.
How to prepare for a job interview at Imperial Brands PLC
✨Understand the Brand
Before your interview, dive deep into the brand blu and its positioning in the market. Familiarise yourself with their recent campaigns and how they align with consumer insights. This will show your genuine interest and strategic thinking.
✨Showcase Your FMCG Experience
Be prepared to discuss your previous roles in the fast-moving consumer goods sector. Highlight specific examples where you've successfully driven brand strategy or managed global campaigns, as this is crucial for the role.
✨Demonstrate Strategic Acumen
Think about how you can articulate your understanding of category dynamics and consumer behaviour. Prepare to discuss how you've used data to inform marketing decisions and drive brand equity in past roles.
✨Engage with Stakeholders
Since the role requires exceptional stakeholder management, be ready to share experiences where you've effectively communicated and influenced senior leadership. Use examples that showcase your ability to lead and inspire teams.