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- Tasks: Lead global brand strategy and drive innovation for Gauloises and Fine.
- Company: Join Imperial Brands PLC, a dynamic FMCG company operating in over 120 countries.
- Benefits: Enjoy a competitive salary, bonus scheme, and opportunities for growth in a hybrid work environment.
- Why this job: Be part of a passionate team that values creativity and cultural relevance in brand-building.
- Qualifications: Relevant brand marketing experience, strong communication skills, and data literacy are essential.
- Other info: Imperial is committed to inclusivity and welcomes diverse applicants.
The predicted salary is between 43200 - 72000 £ per year.
3 days ago Be among the first 25 applicants
Are you ready to take a brand to new heights? As a Global Brand Manager, you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand – it’s about evolving it; unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways.
You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions – all with the goal of delivering compelling brand experiences that connect deeply with our audience.
Location: Bristol / London (HQs) – Hybrid
Principal Accountabilities
- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data‑literate and strategic thinker with a flair for creativity
- Experienced in project management, budgeting, and commercial planning
- Fluent in English; additional languages (e.g., Arabic, French, German) are desirable
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We\’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award‑winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
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Global Brand Manager - Hybrid employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager - Hybrid
✨Tip Number 1
Familiarise yourself with Gauloises and Fine brands. Understand their history, target audience, and current market positioning. This knowledge will help you demonstrate your passion for the brands during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the company culture.
✨Tip Number 3
Stay updated on market trends and consumer behaviour in the tobacco industry. Being able to discuss recent developments and how they might impact brand strategy will show your strategic thinking and data literacy.
✨Tip Number 4
Prepare examples of successful brand initiatives you've led in the past. Be ready to discuss how you managed projects from concept to launch, as this aligns closely with the role's requirements.
We think you need these skills to ace Global Brand Manager - Hybrid
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Global Brand Manager position. Understand the key responsibilities and required skills, such as brand strategy, innovation, and stakeholder management.
Tailor Your CV: Customise your CV to highlight relevant experience in global brand marketing and FMCG. Emphasise your achievements in brand strategy and project management, ensuring they align with the requirements outlined by Imperial Brands PLC.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand-building and your strategic thinking abilities. Mention specific examples of how you've successfully managed brand initiatives and collaborated across teams in previous roles.
Highlight Cultural Fit: Imperial Brands values inclusivity and a challenger mindset. In your application, reflect on how your personal values align with their culture. Share experiences that demonstrate your ability to thrive in diverse environments and your commitment to innovation.
How to prepare for a job interview at Imperial Brands PLC
✨Understand the Brand
Before your interview, take the time to research Gauloises and Fine. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brands and how you can contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare examples from your past experience where you've successfully developed and executed brand strategies. Be ready to discuss how you turned insights into actionable plans, as this aligns with the role's focus on leveraging data and trends.
✨Highlight Collaboration Skills
Since the role involves working across global teams, be prepared to share experiences that showcase your ability to collaborate effectively. Discuss how you've engaged with diverse teams to ensure brand consistency and impact in different markets.
✨Demonstrate Creativity in Innovation
Think of instances where you've driven innovation from concept to launch. Be ready to discuss your creative process and how you manage projects to deliver on time and within budget, as this is crucial for the Global Brand Manager position.