At a Glance
- Tasks: Lead global brand strategy and drive innovative initiatives to elevate brand recognition.
- Company: Join Imperial Brands PLC, a dynamic international company with a collaborative culture.
- Benefits: Competitive salary, bonus scheme, and inspiring work environments.
- Other info: Inclusive workplace with opportunities for growth and career development.
- Why this job: Shape consumer perceptions and make a meaningful impact on global markets.
- Qualifications: Experience in global brand marketing and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Global Brand Manager - Hybrid role at Imperial Brands PLC.
Are you ready to take a brand to new heights? As a Global Brand Manager, you’ll drive brand recognition, relevance, and engagement for our consumers worldwide. This role focuses on evolving the brand to unlock growth potential and shape consumer perceptions in fresh, exciting ways. You’ll be at the heart of our Global Consumer Office, leading across multiple markets and ensuring strategic alignment at every level. Your responsibilities span product innovation, packaging design, and creative solutions to deliver compelling brand experiences that connect with our audience.
Location: Bristol / London (HQs) - Hybrid
If you’re a strategic brand leader ready to influence global markets and build something meaningful, we’d love to hear from you.
Principal Accountabilities
- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data-literate and strategic thinker with a flair for creativity
- Experience in project management, budgeting, and commercial planning
- Fluent in English; additional languages (e.g., Arabic, French, German) desirable
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Imperial provides opportunities to grow, learn, innovate at pace, and be part of our mission to forge a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being an inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and neurodiversity. We give fair and equal consideration to all applicants. Please contact recruitment@impbrands.com if we can provide support in helping you complete an application or attend an interview.
About Us
We are a truly international company, operating in 120 markets with 25,000 employees. We are transforming through growth, agility, and collaboration driven by a challenger mindset. Our development programmes support exciting and rewarding career opportunities for all, with a diversity agenda globally. Imperial Tobacco or its subsidiaries never requests payment as part of any recruitment process.
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Management
Industries
- Tobacco Manufacturing
London, England, United Kingdom 2 weeks ago
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Global Brand Manager - Hybrid in City of London employer: Imperial Brands PLC
Imperial Brands PLC is an excellent employer, offering a dynamic work environment in Bristol where innovation and collaboration thrive. Employees benefit from a comprehensive compensation package, robust opportunities for professional growth, and a culture that prioritises data security and compliance, making it an ideal place for those passionate about cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager - Hybrid in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Imperial Brands PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Imperial Brands PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Imperial Brands PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Imperial Brands PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Manager - Hybrid in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Imperial Brands PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Imperial Brands PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Imperial Brands PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Imperial Brands PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Imperial Brands PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Imperial Brands PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
