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For Companies At a Glance
- Tasks: Lead global brand strategy and drive innovative initiatives to elevate brand recognition.
- Company: Join Imperial Brands PLC, a dynamic international company with a collaborative culture.
- Benefits: Competitive salary, bonus scheme, and inspiring work environments.
- Why this job: Shape consumer perceptions and make a meaningful impact on global markets.
- Qualifications: Experience in global brand marketing and strong communication skills required.
- Other info: Inclusive workplace with opportunities for growth and career development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Global Brand Manager – Hybrid role at Imperial Brands PLC.
Are you ready to take a brand to new heights? As a Global Brand Manager, you’ll drive brand recognition, relevance, and engagement for our consumers worldwide. This role focuses on evolving the brand to unlock growth potential and shape consumer perceptions in fresh, exciting ways. You’ll be at the heart of our Global Consumer Office, leading across multiple markets and ensuring strategic alignment at every level. Your responsibilities span product innovation, packaging design, and creative solutions to deliver compelling brand experiences that connect with our audience.
Location: Bristol / London (HQs) – Hybrid
If you’re a strategic brand leader ready to influence global markets and build something meaningful, we’d love to hear from you.
Principal Accountabilities
- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data-literate and strategic thinker with a flair for creativity
- Experience in project management, budgeting, and commercial planning
- Fluent in English; additional languages (e.g., Arabic, French, German) desirable
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Imperial provides opportunities to grow, learn, innovate at pace, and be part of our mission to forge a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being an inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and neurodiversity. We give fair and equal consideration to all applicants. Please contact recruitment@impbrands.com if we can provide support in helping you complete an application or attend an interview.
About Us
We are a truly international company, operating in 120 markets with 25,000 employees. We are transforming through growth, agility, and collaboration driven by a challenger mindset. Our development programmes support exciting and rewarding career opportunities for all, with a diversity agenda globally. Imperial Tobacco or its subsidiaries never requests payment as part of any recruitment process.
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Management
Industries
- Tobacco Manufacturing
London, England, United Kingdom 2 weeks ago
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Global Brand Manager - Hybrid employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager - Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Imperial Brands. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, think about how you can present your ideas in a fresh way. Use examples from your past experiences to demonstrate how you’ve driven brand success.
✨Tip Number 3
Be data-savvy! Brush up on your analytical skills and be ready to discuss how you’ve used data to shape brand strategies. This will show that you’re not just creative but also strategic—perfect for a Global Brand Manager role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Imperial Brands team. Don’t miss out!
We think you need these skills to ace Global Brand Manager - Hybrid
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your enthusiasm for brand management shine through! Share specific examples of how you've driven brand recognition and engagement in the past. We want to see your passion for taking brands to new heights!
Tailor Your Application: Make sure to customise your application to align with the job description. Highlight your relevant experience in FMCG and any innovative projects you've led. This shows us that you understand what we're looking for and how you can contribute to our goals.
Be Data-Driven: Since we value data-literate candidates, include examples of how you've used insights and market analysis to shape brand strategies. This will demonstrate your strategic thinking and ability to turn insight into action, which is key for the Global Brand Manager role.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and how they resonate with consumers. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Creative Process
Be ready to discuss your approach to product innovation and brand positioning. Prepare examples of past projects where you took a concept from ideation to launch. Highlight how you collaborated with teams and used data to drive decisions, as this aligns perfectly with the role's requirements.
✨Engage with Market Insights
Familiarise yourself with current trends in the FMCG sector and how they impact brand strategies. Bring insights to the table during your interview, showing that you can turn data into actionable strategies. This will illustrate your ability to shape consumer perceptions effectively.
✨Practice Stakeholder Management Scenarios
Prepare for questions about how you've managed relationships with various stakeholders in previous roles. Think of specific examples where you ensured brand consistency across markets. This will showcase your communication skills and ability to collaborate effectively, which are crucial for this position.
