At a Glance
- Tasks: Lead global brand strategy and drive innovative initiatives for Davidoff & Golden Virginia.
- Company: Join a leading international FMCG company with a focus on inclusivity and innovation.
- Benefits: Competitive salary, bonus scheme, and inspiring work environment.
- Other info: Dynamic culture with opportunities for growth and development.
- Why this job: Shape global brand perceptions and connect deeply with consumers worldwide.
- Qualifications: Experience in global brand marketing and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to take a brand to new heights? As a Global Brand Manager, you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand - it’s about evolving it; unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways. You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions - all with the goal of delivering compelling brand experiences that connect deeply with our audience.
Location: Bristol (HQs) / London - Hybrid
Principal Accountabilities
- Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
- Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
- Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
- Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
- Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.
Skills and Experience Required
- Relevant global brand marketing experience (client or agency side)
- Background in FMCG; regulated category experience is a plus
- Strong communication and stakeholder management skills across global teams
- Data-literate and strategic thinker with a flair for creativity
- Experienced in project management, budgeting, and commercial planning
- Fluent in English; additional languages are desirable
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Global Brand Manager (Davidoff & Golden Virginia) - Hybrid employer: Imperial Brands PLC
Imperial Brands PLC is an excellent employer, offering a dynamic work environment in Bristol where innovation and collaboration thrive. Employees benefit from a comprehensive compensation package, robust opportunities for professional growth, and a culture that prioritises data security and compliance, making it an ideal place for those passionate about cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager (Davidoff & Golden Virginia) - Hybrid
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Imperial Brands PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Imperial Brands PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Imperial Brands PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Imperial Brands PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Manager (Davidoff & Golden Virginia) - Hybrid
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Imperial Brands PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Imperial Brands PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Imperial Brands PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Imperial Brands PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Imperial Brands PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Imperial Brands PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
