At a Glance
- Tasks: Drive sales and build relationships with key accounts in the West Midlands.
- Company: Join a global FMCG leader committed to innovation and inclusion.
- Benefits: Competitive salary, company car, generous leave, and health perks.
- Other info: Inclusive culture with strong support for personal and professional development.
- Why this job: Make an impact in a dynamic role with real career growth opportunities.
- Qualifications: Face-to-face sales experience and excellent communication skills required.
The predicted salary is between 24000 - 36000 £ per year.
Overview
Are you ready to take the next step in your sales career with a company that values initiative, collaboration, and growth? Join Imperial Brands, an inclusive & innovative global FMCG business supported by 25,000 employees, as a target-driven Field Sales Executive in the West Midlands and surrounding areas.
This is more than a job—it’s a chance to be part of a team that has built long‑standing, trusted relationships with retailers and wholesalers across the region.
As a Field Sales Executive you’ll represent our brands directly in the field and make an impact every day, working alongside Regional Field Sales Executives for support.
Work with independent retailers and key wholesale accounts, building relationships and driving sales while enjoying unrivalled training, mentoring, and ongoing support to thrive.
Key Accountabilities
- Deliver on the business’s KPIs across Key Accounts, Wholesale and Independent Retailers.
- Build an in‑depth knowledge of customer needs and shopper dynamics.
- Partner with key accounts, independents and wholesalers, establishing excellent relationships and engaging in value‑add conversations to sell new products.
- Build customer advocacy for our brands by educating retailers on market and industry legislation.
- Achieve sales, market share, distribution, availability and coverage targets within your defined area; optimise trade incentives and activities.
- Identify new business opportunities through enhanced knowledge of category and shopper behaviour in‑store.
Skills and Experience Required
- Previous and/or current face‑to‑face sales experience within an FMCG business.
- Experience building face‑to‑face relationships and selling products/services to retailers.
- Able to set and meet self‑stretching targets.
- Excellent communication, people skills and proven ability to build rapport quickly.
- Supportive team player who understands wider team goals and how to impact them.
- Pro‑active, time‑management skills, initiative, and ability to work in a fast‑paced, ever‑changing environment.
Requirements
- Valid Full UK driving licence.
- Willingness to travel across the West Midlands and surrounding areas, ideally based in Birmingham or nearby.
- Overnight stays may be required to support other locations when needed.
What We Offer
- Annual salary of £30,000 (£37,000 OTE).
- Generous pension scheme.
- Company car, phone and tablet.
- 29 days annual leave plus public and bank holidays; option to purchase additional holiday.
- Competitive benefits including health and wellbeing scheme, discount scheme & share‑save scheme.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs, and neuro‑divergence. We give fair and equal consideration to all applicants. Please contact us at recruitment@impbrands.com if we can provide support in completing an application and/or attending an interview.
About Us
Imperial Brands is a truly international company, the fourth largest in our industry, operating across 120 markets. We’re transforming, embracing a growth era, and building an inclusive culture that celebrates and respects difference. All policy demands that no payment is required for any recruitment process.
Job Details
- Seniority level: Not Applicable
- Employment type: Full‑time
- Industries: Tobacco Manufacturing
- Location: West Midlands (Birmingham and surrounding areas)
- Job Function: Field Sales Executive
Application Information
Referrals increase your chances of interviewing at Imperial Brands by 2x. You can view this role on the Imperial Brands website or contact recruitment for more information.
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Field Sales Executive - West Midlands employer: Imperial Brands PLC
Imperial Brands PLC is an excellent employer, offering a dynamic work environment in Bristol where innovation and collaboration thrive. Employees benefit from a comprehensive compensation package, robust opportunities for professional growth, and a culture that prioritises data security and compliance, making it an ideal place for those passionate about cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Executive - West Midlands
✨Tip Number 1
Get to know the company inside out! Research Imperial Brands PLC, their products, and their market position. This will help you tailor your conversations during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your pitch! Prepare a brief introduction about yourself and your experience in face-to-face sales. Make sure to highlight your ability to build rapport quickly, as this is key for a Field Sales Executive.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Imperial Brands.
We think you need these skills to ace Field Sales Executive - West Midlands
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Field Sales Executive role. Highlight your face-to-face sales experience and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your communication skills and explain why you're the perfect fit for this role. Don’t forget to mention your understanding of customer needs and how you can build relationships in the West Midlands.
Showcase Your Knowledge:Demonstrate your knowledge of the FMCG industry and shopper dynamics in your application. We love candidates who can identify new business opportunities and understand market trends, so make sure to include examples where you’ve done this before!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, you’ll get to explore more about our company culture while you’re at it!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Territory
Before the interview, take some time to research the West Midlands area. Understand the key accounts and independent retailers in the region. This will not only show your initiative but also help you discuss how you can effectively build relationships and meet customer needs.
✨Showcase Your Sales Skills
Prepare specific examples from your previous sales experience where you've successfully built face-to-face relationships. Be ready to discuss how you achieved targets and overcame challenges. This will demonstrate your ability to deliver on KPIs and your understanding of shopper dynamics.
✨Communicate Clearly
Excellent communication is key for a Field Sales Executive. Practice articulating your thoughts clearly and confidently. Use role-play with a friend or family member to simulate the interview environment, focusing on building rapport and conveying your ideas effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared about the company culture, training opportunities, or the specifics of the role. This shows your genuine interest in the position and helps you assess if the company aligns with your career goals.
