At a Glance
- Tasks: Drive sales and build relationships with key accounts in the West Midlands.
- Company: Join a global FMCG leader committed to innovation and inclusion.
- Benefits: Competitive salary, company car, generous leave, and health perks.
- Other info: Inclusive culture with strong support for personal and professional development.
- Why this job: Make an impact in a dynamic role with real career growth opportunities.
- Qualifications: Face-to-face sales experience and excellent communication skills required.
The predicted salary is between 24000 - 36000 £ per year.
Overview
Are you ready to take the next step in your sales career with a company that values initiative, collaboration, and growth? Join Imperial Brands, an inclusive & innovative global FMCG business supported by 25,000 employees, as a target-driven Field Sales Executive in the West Midlands and surrounding areas.
This is more than a job—it’s a chance to be part of a team that has built long‑standing, trusted relationships with retailers and wholesalers across the region.
As a Field Sales Executive you’ll represent our brands directly in the field and make an impact every day, working alongside Regional Field Sales Executives for support.
Work with independent retailers and key wholesale accounts, building relationships and driving sales while enjoying unrivalled training, mentoring, and ongoing support to thrive.
Key Accountabilities
- Deliver on the business’s KPIs across Key Accounts, Wholesale and Independent Retailers.
- Build an in‑depth knowledge of customer needs and shopper dynamics.
- Partner with key accounts, independents and wholesalers, establishing excellent relationships and engaging in value‑add conversations to sell new products.
- Build customer advocacy for our brands by educating retailers on market and industry legislation.
- Achieve sales, market share, distribution, availability and coverage targets within your defined area; optimise trade incentives and activities.
- Identify new business opportunities through enhanced knowledge of category and shopper behaviour in‑store.
Skills and Experience Required
- Previous and/or current face‑to‑face sales experience within an FMCG business.
- Experience building face‑to‑face relationships and selling products/services to retailers.
- Able to set and meet self‑stretching targets.
- Excellent communication, people skills and proven ability to build rapport quickly.
- Supportive team player who understands wider team goals and how to impact them.
- Pro‑active, time‑management skills, initiative, and ability to work in a fast‑paced, ever‑changing environment.
Requirements
- Valid Full UK driving licence.
- Willingness to travel across the West Midlands and surrounding areas, ideally based in Birmingham or nearby.
- Overnight stays may be required to support other locations when needed.
What We Offer
- Annual salary of £30,000 (£37,000 OTE).
- Generous pension scheme.
- Company car, phone and tablet.
- 29 days annual leave plus public and bank holidays; option to purchase additional holiday.
- Competitive benefits including health and wellbeing scheme, discount scheme & share‑save scheme.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs, and neuro‑divergence. We give fair and equal consideration to all applicants. Please contact us at recruitment@impbrands.com if we can provide support in completing an application and/or attending an interview.
About Us
Imperial Brands is a truly international company, the fourth largest in our industry, operating across 120 markets. We’re transforming, embracing a growth era, and building an inclusive culture that celebrates and respects difference. All policy demands that no payment is required for any recruitment process.
Job Details
- Seniority level: Not Applicable
- Employment type: Full‑time
- Industries: Tobacco Manufacturing
- Location: West Midlands (Birmingham and surrounding areas)
- Job Function: Field Sales Executive
Application Information
Referrals increase your chances of interviewing at Imperial Brands by 2x. You can view this role on the Imperial Brands website or contact recruitment for more information.
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Field Sales Executive - West Midlands employer: Imperial Brands PLC
Imperial Brands PLC is an excellent employer, offering a dynamic work environment in Bristol where innovation and collaboration thrive. Employees benefit from a comprehensive compensation package, robust opportunities for professional growth, and a culture that prioritises data security and compliance, making it an ideal place for those passionate about cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Executive - West Midlands
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Imperial Brands PLC as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Imperial Brands PLC and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Imperial Brands PLC’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Field Sales Executive - West Midlands
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Imperial Brands PLC, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Imperial Brands PLC, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Imperial Brands PLC.
How to prepare for a job interview at Imperial Brands PLC
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Imperial Brands PLC offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Imperial Brands PLC but also helps you get a feel for whether you’d thrive in that environment.
