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- Tasks: Lead exciting consumer research projects that shape global brand strategies.
- Company: Join a top international FMCG company with a commitment to innovation and inclusion.
- Benefits: Enjoy a competitive salary, bonus scheme, and inspiring work environments.
- Why this job: Make a real impact by turning data into compelling stories in a dynamic team.
- Qualifications: Experience in consumer research and strong analytical skills are essential.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Are you motivated by curiosity and a passion for understanding what makes consumers tick? Do you enjoy turning data into compelling stories that shape business direction? If so, join our Global Insights team as a Consumer Research Project Manager - where your insights will make a real difference.
As part of our Consumer Research Centre of Excellence, you’ll coordinate high-impact research projects that guide our global brand and category strategies. This role is ideal for someone who thrives in a fast-paced, international environment, working with cross-functional teams to turn insights into meaningful outcomes.
Principle Accountabilities- Design and deliver consumer research projects to uncover actionable insights that support marketing and brand choices
- Explore consumer behaviour trends and market dynamics to offer thoughtful recommendations
- Work closely with Marketing, Innovation, and Business Strategy teams to embed insights into important initiatives
- Manage research agencies and suppliers to ensure high-quality methodologies and results
- Embrace new research tools like self-service platforms to improve efficiency and impact
- Promote consistency in research standards and best practices across global and regional projects
- Experience in consumer research, insights, or a related field
- Strong knowledge of both qualitative and quantitative research methods
- Demonstrated ability to translate complex data into clear, actionable insights
- Excellent relationship-building skills in a global, matrixed environment
- Ability to work across different regions and time zones, collaborating with cross-functional teams
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Consumer Research Manager (Hybrid) employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Research Manager (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest consumer research tools and methodologies. Being well-versed in both qualitative and quantitative methods will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the consumer research space, especially those who have experience working in global teams. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable insights in past roles. Highlighting your ability to translate complex information into clear recommendations will resonate well with the hiring team.
✨Tip Number 4
Showcase your adaptability by sharing experiences where you've successfully collaborated with cross-functional teams across different regions. This will illustrate your capability to thrive in a fast-paced, international environment, which is crucial for this role.
We think you need these skills to ace Consumer Research Manager (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer research and insights. Emphasise your skills in both qualitative and quantitative research methods, as well as any specific projects that demonstrate your ability to turn data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for understanding consumer behaviour and how it aligns with the role. Use specific examples from your past experiences to illustrate your relationship-building skills and your ability to work in cross-functional teams.
Showcase Your Research Skills: Include examples of research projects you've managed or contributed to, detailing the methodologies used and the outcomes achieved. Highlight any experience with new research tools or platforms that improve efficiency.
Demonstrate Cultural Fit: Research Imperial Brands' values and culture. In your application, mention how your personal values align with their commitment to inclusion and innovation. This will show that you are not only qualified but also a good fit for their team.
How to prepare for a job interview at Imperial Brands PLC
✨Understand Consumer Behaviour
Make sure to brush up on the latest trends in consumer behaviour and market dynamics. Being able to discuss these insights during your interview will demonstrate your passion for understanding what makes consumers tick.
✨Showcase Your Research Skills
Prepare examples of past research projects you've managed, highlighting both qualitative and quantitative methods. Be ready to explain how you translated complex data into actionable insights that influenced business decisions.
✨Emphasise Collaboration
This role requires working with cross-functional teams, so be prepared to discuss your experience in building relationships across different departments. Share specific examples of how you've successfully collaborated with marketing, innovation, or strategy teams.
✨Familiarise Yourself with New Tools
Research the latest self-service research platforms and tools that can improve efficiency. Mentioning your familiarity with these tools during the interview will show that you're proactive and ready to embrace new methodologies.
