Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive consumer acquisition and retention strategies for Heated Tobacco category.
- Company: Join a leading global FMCG company with a focus on innovation and inclusion.
- Benefits: Competitive salary, bonus scheme, and inspiring work environment.
- Why this job: Make a real impact in a dynamic market while growing your career.
- Qualifications: Experience in consumer-focused environments and strong collaboration skills.
- Other info: Be part of a diverse team committed to a healthier future.
The predicted salary is between 36000 - 60000 ÂŁ per year.
You will be responsible for driving consumer acquisition and retention strategies within your Heated Tobacco (HT) category. You will act as the category expert, supporting key markets with tailored activation plans, funnel metric improvements, and best-in-class execution of the HT business model. You will work closely with the Category Director, Cluster Marketing teams, and the Digital Strategy CoE to ensure that consumer and shopper journeys are optimized for trial, conversion, and repurchase. You will also contribute to the development and deployment of toolkits, pricing strategies, and pack architecture, ensuring alignment with global brand objectives. This role is responsible for accelerating the successful implementation, growth, and geographic expansion of HT across diverse markets. The role requires a blend of strategic thinking, hands‑on market engagement, and cross‑functional collaboration to ensure HT initiatives are effectively translated into impactful market execution.
Principle Accountabilities
- Drive the deployment and localization of the HT support model across design and non-design markets in line with global go‑to‑market strategy.
- Collaborate with cluster and local market teams to adapt and operationalize activation across media, pricing, point-of-purchase, and consumer engagement.
- Support markets with practical guidance to enable consistent, high-quality execution that improves visibility, trial, and conversion.
- Design and facilitate cross‑functional growth acceleration workshops to identify and activate non-product growth opportunities.
- Support geographic expansion by guiding markets through HT launch, scale‑up, and execution readiness.
- Review in‑market performance, identify improvement opportunities, and share best practices across regions.
Skills and Experience Required
- Experience developing and delivering consumer acquisition and retention initiatives.
- Background in consumer-focused environments with exposure to market activation.
- Ability to translate strategy into clear, actionable market plans.
- Strong data‑informed and insight‑driven approach to decision‑making.
- Proven ability to collaborate across functions and work effectively with diverse stakeholders.
- Clear and effective communication skills across global and local teams.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
Category Activation Manager (Hybrid) employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Activation Manager (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and market strategies, especially in the Heated Tobacco category. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Category Activation Manager. Highlight your skills in consumer acquisition and retention, and don’t forget to showcase your collaborative spirit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our mission of creating a healthier future.
We think you need these skills to ace Category Activation Manager (Hybrid)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Category Activation Manager role. Highlight your experience in consumer acquisition and retention strategies, and show how your skills align with our goals at StudySmarter.
Showcase Your Collaboration Skills: We love teamwork! In your application, mention specific examples of how you've successfully collaborated with cross-functional teams. This will demonstrate your ability to work effectively with diverse stakeholders, which is key for this role.
Be Data-Driven: Since this role requires a strong data-informed approach, include any relevant metrics or insights from your past experiences. Show us how you've used data to drive decisions and improve market performance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Category Inside Out
Before the interview, dive deep into the Heated Tobacco (HT) category. Understand the latest trends, consumer behaviours, and key competitors. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've previously developed and executed consumer acquisition and retention strategies. Use specific examples to illustrate your ability to translate strategy into actionable plans, especially in a cross-functional environment.
✨Be Ready for Data-Driven Discussions
Since the role requires a strong data-informed approach, come prepared with examples of how you've used data to drive decisions. Be ready to discuss metrics you've improved in past roles and how you can apply that experience to enhance funnel metrics in the HT category.
✨Demonstrate Collaboration Skills
This position involves working closely with various teams, so be prepared to share examples of successful collaborations. Highlight how you've engaged with diverse stakeholders to achieve common goals, and emphasise your communication skills across global and local teams.
