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- Tasks: Drive consumer acquisition and retention for the Heated Tobacco category with tailored activation plans.
- Company: Global FMCG company focused on innovation and consumer health.
- Benefits: Comprehensive compensation package and opportunities for professional growth.
- Why this job: Make a real impact on consumer journeys while promoting a healthier future.
- Qualifications: Strong collaboration skills and a data-driven mindset are essential.
The predicted salary is between 36000 - 60000 £ per year.
A global FMCG company is seeking a Category Activation Manager (Hybrid) to drive consumer acquisition and retention for the Heated Tobacco category. The role includes developing tailored activation plans, optimizing consumer journeys, and ensuring strategic alignment across markets. Strong collaboration skills and a data-driven approach are essential. Applicants will receive a comprehensive compensation package while contributing to a healthier future for consumers.
Category Activation Lead - Hybrid Growth & Markets in Bristol employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Activation Lead - Hybrid Growth & Markets in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG industry, especially those who work in category activation. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your data skills! Prepare to discuss how you've used data to drive consumer engagement in past roles. We want to see your analytical side shine during interviews.
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with hiring managers, make sure to highlight your experience in developing activation plans and optimising consumer journeys. Make it relevant to their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Category Activation Lead - Hybrid Growth & Markets in Bristol
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Category Activation Lead role. Highlight your experience in consumer acquisition and retention, and show how your skills align with the job description.
Showcase Collaboration Skills: Since strong collaboration is key for this role, include examples of how you've worked effectively with teams in the past. We want to see how you can bring people together to achieve common goals.
Be Data-Driven: Emphasise your data-driven approach in your application. Share specific instances where you've used data to inform decisions or optimise consumer journeys, as this is crucial for the position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Category Inside Out
Make sure you research the Heated Tobacco category thoroughly. Understand the current trends, consumer behaviours, and key competitors. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Tailor Your Activation Plans
Prepare to discuss how you would develop tailored activation plans for different markets. Think about specific strategies you could implement to drive consumer acquisition and retention. Having concrete examples ready will impress the interviewers.
✨Showcase Your Collaboration Skills
Since strong collaboration is essential for this role, be ready to share examples of how you've successfully worked with cross-functional teams in the past. Highlight any experiences where you aligned strategies across different markets or departments.
✨Emphasise Your Data-Driven Approach
Be prepared to discuss how you use data to inform your decisions. Bring examples of how you've analysed consumer journeys in previous roles and how that analysis led to successful outcomes. This will show that you can back up your strategies with solid evidence.
