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- Tasks: Drive brand strategy and consumer insights to create impactful marketing initiatives.
- Company: Join Imperial Brands, a leading global FMCG company with a diverse workforce.
- Benefits: Enjoy a competitive salary, bonus scheme, and opportunities for professional growth.
- Why this job: Be part of an innovative team shaping the future of brand marketing.
- Qualifications: Experience in creative design, marketing, and brand strategy campaigns.
- Other info: Hybrid work model with a focus on inclusivity and collaboration.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Join to apply for the Brand Executive – Hybrid role at Imperial Brands PLC
Are you passionate about brand strategy, consumer insights, and driving commercial impact? Looking to excel your career within an inclusive, innovative global FMCG business supported by 25,000 employees?
We’re looking for a dynamic Brand Executive to join us at Imperial Brands in our UK&I team, supporting the development and execution of initiatives across our brand portfolio.
Working closely with Brand Managers and a wider team of Brand Executives, you’ll play a pivotal role in translating brand strategies into actionable plans, assets, and toolkits.
You’ll collaborate cross-functionally with Trade Marketing, Insights, Project Co‑ordinators, and external agencies to deliver initiatives that are insight-led, brand-consistent, and commercially effective.
Please note: This is a 2‑year fixed term contract position. Based at our Bristol Headquarters, you will work on a hybrid basis of 2 days per week in the office.
Principle Accountabilities
- Brand Strategy & Execution: Translate brand strategies into compelling guidelines and toolkits, analyse consumer insights to identify innovation and commercial opportunities. Support business case development and collaborate with creative agencies.
- Project Management & Alignment: Ensure timely delivery of brand assets and toolkits, contribute to innovation forums and governance processes. Align initiatives with project plans and commercial feasibility.
- Cross‑Functional Collaboration: Act as a key liaison across brand, comms, trade marketing, finance, and manufacturing.
- Integrated Brand Planning: Develop actionable brand plans aligned with trade and sales cycles. Set and monitor KPIs for brand and campaign performance.
- Insights & Consumer Knowledge: Leverage insights to shape brand strategies and post‑launch reviews. Recommend improvements based on performance analysis.
- External Collaboration: Partner with agencies to deliver marketing campaigns and D2C activity. Manage renewals and ensure brand consistency across markets.
Skills and Experience Required
- Experience in creative design and marketing.
- Experience in working on brand‑strategy‑led campaigns.
- FMCG brand/product experience in a fast‑paced environment.
- Creative and lateral thinking with strong strategic and analytical skills; experience of using customer and market insight to drive commercial gain.
- Highly collaborative, with excellent communication and presentation skills.
- Analytical skills and some strategic thinking to question and recommend brand strategies.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits, as well as inspiring places to work and collaborate with purpose. Here at Imperial you will have the opportunity to grow and learn, innovate at pace and be part of our purpose to forge a path to a healthier future for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions or beliefs and neuro‑divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award‑winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never request or require payment as part of any recruitment process.
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Brand Executive - Hybrid employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Executive - Hybrid
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Imperial Brands on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Imperial Brands' recent campaigns and brand strategies. Show us that you’re not just passionate but also informed about their direction and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in brand strategy and consumer insights can directly impact their business. We want to hear how you can translate ideas into action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Imperial Brands.
We think you need these skills to ace Brand Executive - Hybrid
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for brand strategy and consumer insights shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our team at Imperial Brands.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in FMCG and brand-led campaigns. We love seeing how your skills align with what we’re looking for, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key skills and experiences are easy to spot. Use bullet points if it helps – we’re all about making things simple!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the Brand Executive role. Plus, it’s super easy to do!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Brand Inside Out
Before the interview, dive deep into Imperial Brands' portfolio and understand their brand strategies. Familiarise yourself with recent campaigns and consumer insights they've leveraged. This will not only show your passion but also help you discuss how you can contribute to their brand initiatives.
✨Showcase Your Collaborative Spirit
As a Brand Executive, you'll be working closely with various teams. Prepare examples of past experiences where you've successfully collaborated across functions. Highlight your communication skills and how you’ve managed to align different stakeholders towards a common goal.
✨Bring Data to the Table
Imperial Brands values analytical skills. Be ready to discuss how you've used consumer insights and market data to drive brand strategies in previous roles. Prepare to share specific metrics or KPIs that demonstrate your impact on brand performance.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's brand strategy, upcoming projects, or their approach to innovation. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
