Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive brand strategy and consumer insights to create impactful marketing initiatives.
- Company: Join a leading global FMCG company with a focus on innovation and inclusivity.
- Benefits: Competitive salary, bonus scheme, and opportunities for growth and learning.
- Why this job: Be part of a dynamic team shaping brand strategies in a fast-paced environment.
- Qualifications: Experience in creative design, marketing, and brand strategy campaigns.
- Other info: Hybrid working model with a supportive and inclusive culture.
The predicted salary is between 28800 - 43200 £ per year.
Are you passionate about brand strategy, consumer insights, and driving commercial impact? Looking to excel your career within a inclusive, innovative global FMCG business supported by 25,000 employees?
We\’re looking for a dynamic
Brand Executive
to join us at
Imperial Brands
in our UK&I team, supporting the development and execution of initiatives across our brand portfolio.
Working closely with Brand Managers and a wider team of Brand Executives, you\’ll play a pivotal role in translating brand strategies into actionable plans, assets, and toolkits.
You\’ll collaborate cross-functionally with Trade Marketing, Insights, Project Co-ordinators, and external agencies to deliver initiatives that are insight-led, brand-consistent, and commercially effective.
Please note:
This is a 2 year fixed term contract position. Based at our Bristol Head quarters where we work on a hybrid basis of 2 days per week in the office.
Principle Accountabilities
- Brand Strategy & Execution:
Translate brand strategies into compelling guidelines and toolkits, Analyse consumer insights to identify innovation and commercial opportunities. Support business case development and collaborate with creative agencies. - Project Management & Alignment:
Ensure timely delivery of brand assets and toolkits, Contribute to innovation forums and governance processes. Align initiatives with project plans and commercial feasibility. - Cross-Functional Collaboration:
Act as a key liaison across brand, comms, trade marketing, finance, and manufacturing. - Integrated Brand Planning:
Develop actionable brand plans aligned with trade and sales cycles. Set and monitor KPIs for brand and campaign performance. - Insights & Consumer Knowledge:
Leverage insights to shape brand strategies and post-launch reviews. Recommend improvements based on performance analysis. - External Collaboration:
Partner with agencies to deliver marketing campaigns and D2C activity. Manage renewals and ensure brand consistency across markets.
Skills and Experience Required
- Experience in creative design and marketing
- Experience in working on brand stategy led campaigns
- FMCG Brand / product experience in a fast paced environment
- Creative and lateral thinking with strong strategic and analytical skills; with experience of using customer and market insight to drive commercial gain
- Highly collaborative, with excellent communication and presentation skills.
- Analytical skills and some strategic thinking to question and recommend brand strategies
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We\’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we\’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
Brand Executive employer: Imperial Brands PLC
Contact Detail:
Imperial Brands PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Executive
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Executive role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in brand strategy and consumer insights. We want to see how you can translate those skills into actionable plans that drive commercial impact. Be ready with examples!
✨Research the Company
Before any interview, do your homework on Imperial Brands. Understand their brand portfolio, recent campaigns, and company culture. This will not only impress them but also help you tailor your answers to show you’re the perfect fit for their team.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our inclusive and innovative team at Imperial Brands.
We think you need these skills to ace Brand Executive
Some tips for your application 🫡
Show Your Passion: Make sure to express your enthusiasm for brand strategy and consumer insights in your application. We want to see that you’re genuinely excited about the role and how you can contribute to our team!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to align your experience with the specific skills and responsibilities mentioned in the job description. This shows us that you’ve done your homework and are serious about joining our team.
Highlight Collaboration Skills: Since this role involves working closely with various teams, make sure to showcase your collaborative experiences. Share examples of how you’ve successfully worked with others to achieve common goals – we love a team player!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it gives you a chance to explore more about us and what we stand for!
How to prepare for a job interview at Imperial Brands PLC
✨Know Your Brand Strategy
Before the interview, dive deep into the brand strategies of Imperial Brands. Understand their portfolio and think about how you can contribute to translating those strategies into actionable plans. Be ready to discuss specific examples of how you've done this in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical skills by discussing how you've used consumer insights to drive commercial gain. Bring examples of past campaigns where your insights led to successful outcomes, and be ready to explain your thought process.
✨Highlight Cross-Functional Collaboration
Imperial Brands values collaboration across various teams. Think of instances where you've worked with different departments or external agencies to deliver a project. Be prepared to share how you navigated challenges and ensured alignment with project goals.
✨Prepare Insight-Led Questions
During the interview, ask insightful questions that show your understanding of the brand's market position and consumer behaviour. This not only demonstrates your knowledge but also your genuine interest in contributing to their success.
