At a Glance
- Tasks: Drive global marketing initiatives for institutional investors and enhance client retention.
- Company: Join a leading asset management firm with a focus on innovation and collaboration.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to work globally and develop your career in a fast-paced industry.
- Why this job: Make a real impact in the financial sector while working with top-tier professionals.
- Qualifications: 5-7 years in asset management marketing with strong product marketing skills.
The predicted salary is between 49500 - 60500 £ per year.
Job Description
ROLE PURPOSE
This role is responsible for supporting institutional channel marketing initiatives that drive business development and client retention globally.
The Associate Director will partner closely with institutional sales, client service, product and investment teams to develop and deliver marketing programs that engage sophisticated institutional investors and consultants.
The role requires significant institutional asset management experience, strong product marketing capabilities, and the ability to translate complex investment strategies into compelling client-facing content and campaigns.
The individual will manage projects, contribute to strategic planning, and ensure delivery of high-quality marketing campaigns, sales enablement resources, and product-related marketing collateral.
This position works closely with colleagues in London and the US on the global product and marketing team, as well as the Client Group worldwide.
The Associate Director will take ownership of regional and global marketing tasks and projects, acting as a key liaison and strategic partner to institutional sales and client service.
SKILLS, KNOWLEDGE, EXPERIENCE
We are particularly interested in candidates with significant institutional asset management experience and a strong product marketing background who can effectively engage sophisticated institutional investors, consultants and other professional investment audiences.
Essential Qualifications
- 5-7+ years of experience in asset management marketing, with substantial experience supporting institutional distribution channels.
- Demonstrated knowledge of institutional investors, investment consultants and the institutional sales process.
- Strong product marketing experience, including developing product positioning, messaging and client-facing investment content.
- Proven ability to communicate complex investment concepts clearly and effectively to sophisticated institutional audiences.
- Experience creating and maintaining a broad range of product marketing materials, including presentations, sales collateral, website content, emails, videos and thought leadership content.
- Strong analytical skills with experience using data to measure campaign effectiveness and inform decisions.
- Excellent writing, communication, project management and stakeholder management skills.
- Ability to influence and collaborate effectively across sales, product, investment and compliance teams.
- Proficiency in Power Point, Excel and Word.
Desirable Qualifications
- Relevant financial qualifications (e. g., IMC, CFA, CAIA) and/or marketing qualifications (e. g., CIM).
- Experience supporting global institutional distribution efforts across multiple regions.
- Familiarity with marketing automation, CRM and sales-enablement platforms such as Marketo, Salesforce and Seismic.
- Role responsibilities
- Campaign management
- Support the end-to-end execution of integrated marketing campaigns, ensuring alignment with global business objectives.
- Provide strategic input on campaign planning and optimization based on performance metrics.
- Manage the creation of institutional marketing deliverables, including copywriting, design, and compliance review, through to final production.
- Manage project timelines, ensuring initiatives are delivered on time and within scope.
- Sales enablement
- Act as a key marketing contact for institutional sales and client service teams, providing proactive support and strategic guidance.
- Manage bespoke presentation requests, consultant materials and custom product marketing solutions for high-value institutional opportunities and client retention initiatives.
- Support relationships with distribution partners through reporting, content development, and targeted outreach.
- Marketing collateral management
- Own the development, customization, and approval of certain institutional marketing materials, ensuring adherence to brand and regulatory standards.
- Write, edit and build content for multiple channels, including email, newsletters, social media, films, advertising and presentations.
- Identify opportunities to enhance existing materials and create new resources that support institutional growth.
- Manage Impax content on third-party platforms, including posting, tracking, and promotion.
- Help select, brief, and manage third-party suppliers, including agencies and publishers
- Product marketing support
- Partner with Product, Investment and Distribution teams to create and maintain product-related marketing collateral that supports sales, client engagement and retention across institutional distribution channels.
- Develop and update product positioning, messaging and value propositions for investment strategies.
- Create and maintain a range of client-facing materials, including presentations, talking points, sales ideas, emails, website content, videos, factsheets and other marketing resources.
- Translate complex investment concepts, portfolio positioning and market insights into clear, compelling and compliant marketing content.
- Support product launches, enhancements and strategic initiatives through development of coordinated product marketing deliverables.
- Ensure product marketing materials remain current, accurate and aligned with investment, regulatory and business objectives.
- Analytics & Reporting
- Monitor and analyze campaign performance, preparing reports and insights to inform future strategies.
- Track ROI of marketing initiatives and recommend optimization strategies.
- Compliance & Risk Management
- Own the compliance review process for certain institutional marketing materials, ensuring adherence to regulatory requirements and internal policies.
- #J-18808-Ljbffr
Associate Director, Institutional Channel Marketing in London employer: Impax Asset Management
At Impax, we pride ourselves on being a leading employer in the sustainability sector, offering our Sustainability Specialists a dynamic work environment within our London-based Sustainability Centre. Our culture fosters collaboration and inclusivity, providing ample opportunities for professional growth and development while contributing to impactful sustainability initiatives. With a strong focus on client engagement and innovative reporting strategies, employees are empowered to make meaningful contributions towards a more sustainable economy.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Institutional Channel Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Impax Asset Management and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Impax Asset Management are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Impax Asset Management on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Impax Asset Management. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director, Institutional Channel Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Impax Asset Management. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Impax Asset Management:Show us that you’ve done your homework! In your application, briefly mention what you admire about Impax Asset Management’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Impax Asset Management
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Impax Asset Management will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Impax Asset Management, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
