Senior Partnership Manager

We're seeking an experienced and strategic Senior Partnership Manager to lead the development and growth of high-value partnerships that drive long-term business success. This is an exciting opportunity for a commercially minded relationship builder who excels at identifying new opportunities, influencing senior stakeholders, and delivering impactful collaborations. Working cross-functionally, you'll play a key role in shaping partnership strategy, strengthening existing relationships, and securing new alliances that support our ambitious growth plans.

This is a hybrid-based role that requires attendance to our office in Birmingham or London at least one day a week. You will be expected to participate in any team events or company gatherings as required.

The Role:

• Own and grow a portfolio of key accounts across the care and health sector — building deep, multi-year commercial relationships with care groups, NHS-connected organisations, large employers, and regional training buyers.
• Develop detailed account plans identifying growth opportunities, cross-sell pathways, retention risks, renewal timelines, and lapsed account re-engagement priorities.
• Lead discovery and needs-assessment conversations with registered managers, L&D leads, HR directors, and clinical leads to understand their workforce compliance and training challenges in depth.
• Build and present multi-brand training proposals — covering open courses, closed/in-house delivery, e-learning, and blended learning.
• Manage the full commercial cycle on all strategic accounts — discovery through proposal, negotiation, and contract.
• Conduct regular business reviews with key clients, demonstrating training value, securing renewals, and identifying new requirements before competitors do.
• Own retention on your portfolio: proactively identify accounts showing reduced purchase frequency, engagement decline, or churn signals, and act on them before they lapse.
• Lead mid-market lapsed account re-engagement: work with Partnership Managers to identify and prioritise lapsed accounts in your portfolio, and lead the commercial conversation to win them back.
• Receive qualified, briefed opportunities from Partnership Managers and convert them efficiently.
• Maintain a clean, accurately staged pipeline in the CRM — minimum 3× quarterly revenue target in active pipeline at all times.
• Represent IFG at relevant sector events, care networks, and regional forums within your territory.

You’ll be joining a leading national training provider at an exciting time of growth and expansion, working in a fun and supportive environment in an organisation with a strong focus on people and culture.

The Benefits:

• 25 days holiday plus public and bank holidays
• 3 additional days of paid leave for Christmas Shut down
• Volunteer day
• Well-being day
• Enhanced Sick Pay
• BUPA Healthcare Cashback plan
• Enhanced Maternity paid leave
• Enhanced Paternity paid leave
• Grandparent paid leave
• Bereavement paid leave
• Life Assurance
• Refer a friend bonus
• Birthday day off
• 3% pension contribution using pension provider NEST
• Shopping discount & cash back platform
• Employee Financial Wellbeing support
• Buy an additional 5 days annual leave
• Employee Assistance Helpline
• Company events and social gatherings
• Appreciation gifts

About You:

• Essential: Proven B2B account management experience with a track record of hitting and exceeding revenue targets.
• Consultative, relationship-led approach to commercial conversations across all learning formats.
• Comfortable presenting and negotiating at senior stakeholder level.
• Disciplined CRM and pipeline management.
• Self-motivated with high commercial drive and the ability to manage a complex portfolio independently.

• Desirable: Experience selling into NHS, care sector, or healthcare-adjacent markets.
• Experience using booking, registration, or CRM systems.
• Background in training, workforce solutions, or compliance provision.
• Familiarity with CQC requirements, mandatory training frameworks, or CSTF standards.
• Experience managing framework contracts or public sector procurement.
• Multi-brand or multi-product commercial experience.
• HubSpot or equivalent CRM experience.

Impact Futures Group is one of the UK’s largest independently owned training providers, delivering apprenticeships and vocational qualifications. We are committed to safeguarding and promoting the welfare of children and young people. An enhanced DBS check will be required for this role.