At a Glance
- Tasks: Lead digital strategy and performance across multiple brands, driving growth and innovation.
- Company: Join Impact Futures Group, a top training provider with a focus on people and culture.
- Benefits: Enjoy 25 days holiday, well-being days, enhanced sick pay, and fun company events.
- Other info: Hybrid role with regular team socials and a supportive work culture.
- Why this job: Make a measurable impact in a dynamic environment while leading a high-performing team.
- Qualifications: Proven experience in digital marketing leadership and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Are you a strategic digital leader who knows how to turn data into commercial growth? Do you enjoy leading high-performing teams while shaping digital strategy across multiple brands? Are you ready to take ownership of digital performance and make a measurable impact on business success? If you answered yes, we'd love to hear from you!
Impact Futures Group have a fantastic new opportunity for a talented individual to join our Marketing team. We're looking for a meticulous, organised, and customer-focused individual with excellent attention to detail, a positive attitude. This is a hybrid-based role that requires attendance to our office in Chiswick 1 to 2 days a month.
The Role:
- Develop and lead the Group's digital strategy across our commercial and apprenticeship brands, ensuring alignment with business objectives and growth targets.
- Lead, coach and develop the digital team, creating a culture of accountability, collaboration and continuous improvement.
- Take full ownership of digital performance, using analytics, insight and data to drive decision-making, optimise campaigns and improve commercial outcomes.
- Work closely with senior stakeholders, marketing and sales teams to ensure digital activity supports lead generation, pipeline growth and revenue objectives.
- Oversee the performance of key digital channels, including websites, CRM, paid media, SEO and customer conversion journeys.
- Ensure robust reporting and performance measurement, identifying opportunities to improve ROI and maximise digital effectiveness.
- Champion innovation and best practice, ensuring the digital function continues to evolve and deliver exceptional results.
You’ll be joining a leading national training provider at an exciting time of growth and expansion, working in a fun and supportive environment in an organisation with a strong focus on people and culture. Expect regular catch-ups and socials with your team, surprises in the post and company-wide social events - we’re a friendly bunch!
The Benefits:
- 25 days holiday plus public and bank holidays
- 3 additional days of paid leave for Christmas Shut down
- Volunteer day
- Well-being day
- Enhanced Sick Pay
- BUPA Healthcare Cashback plan
- Enhanced Maternity paid leave
- Enhanced Paternity paid leave
- Grandparent paid leave
- Bereavement paid leave
- Life Assurance
- Refer a friend bonus
- Birthday day off
- 3% pension contribution using pension provider NEST
- Shopping discount & cash back platform
- Employee Financial Wellbeing support
- Buy an additional 5 days annual leave
- Employee Assistance Helpline
- Company events and social gatherings
- Appreciation gifts
About You:
Essential Experience:
- Significant experience in a senior digital marketing leadership role with responsibility for strategy, performance and team management.
- Experience leading multi-channel digital activity focused on lead generation, conversion and revenue growth.
- Experience using data, analytics and insight to drive decisions, prioritisation and performance improvement.
- Experience working with senior stakeholders to align digital strategy to wider business goals.
- Experience leading teams and creating clear accountability, direction and high performance standards.
Essential Knowledge & Skills:
- Strong digital leadership capability with the ability to set strategy and translate it into clear priorities.
- Strong commercial awareness and the ability to connect digital activity to leads, pipeline and revenue outcomes.
- Strong understanding of digital channels, website performance, CRM, SEO, paid media and conversion optimisation.
- Excellent analytical skills and confidence using data to challenge, prioritise and improve performance.
- Strong stakeholder management, communication and influencing skills.
Desirable:
- Experience across both apprenticeship or education marketing and commercial brands.
- Experience in a multi-brand or group structure.
- Experience leading change, improving digital maturity or reshaping team performance.
About Us:
Impact Futures Group is one of the UK’s largest independently owned training providers, delivering apprenticeships and vocational qualifications. Our expertise is underpinned by our Ofsted Grade 2 'Good’ accreditation, and learner-centric delivery is at the heart of our continual operational evolution to ensure our learners receive an outstanding learning journey. We are the 23rd best large employer in the UK and the 6th best education provider. We have been awarded a prestigious 2-star accreditation for being an outstanding company to work for. We are an Equal Opportunities employer and welcome applications from all suitably qualified persons regardless of their race, disability, religion/belief, sexual orientation or age. We are committed to safeguarding and promoting the welfare of children and young people. An enhanced DBS check will be required for this role.
Head of Digital Branded employer: Impact Futures Group
Impact Futures Group is an exceptional employer, offering a vibrant and supportive work culture that prioritises employee well-being and growth. With a strong focus on collaboration and innovation, employees enjoy generous benefits including 25 days of holiday, enhanced parental leave, and opportunities for professional development, all while working in a hybrid role based in Chiswick. Join us to make a meaningful impact in a leading training provider recognised as one of the UK's best employers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Branded
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Impact Futures Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Impact Futures Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Impact Futures Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Impact Futures Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Branded
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Impact Futures Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Impact Futures Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Impact Futures Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Impact Futures Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Impact Futures Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Impact Futures Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
