Paid Marketing Creative Director

We're hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing—starting with Instagram shoutouts and expanding into Meta and beyond. This is a hands-on performance role—not a corporate CMO gig. You'll be writing, buying, analyzing, and optimizing daily.

If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through paid content and performance media.

Your Core Mission

• Own and scale paid traffic. You're the engine behind lead gen.

You will:

• Write high-converting creatives (posts, reels, carousels) that drive DMs
• Negotiate and buy Instagram shoutouts from niche pages
• Analyze daily performance: DMs, CPL, ROI, booking rates, and lead quality
• Build and maintain a shoutout partner list of high-performers
• Launch and test 1-2 creatives/day based on conversion data
• Collaborate with setters & closers to optimize spend based on lead quality
• Track everything: 24h, 7d, 30d trends, spend, ROI, booking rates
• Eventually expand into Meta Ads and other high-scale channels

Outcome: You'll build a paid engine that brings in $1M+/month in front-end revenue—without Richard in the weeds.

Viral Organic Content (30% of role): Scripting High-Impact Reels

While 60-70% of this role is focused on paid traffic, 30% involves scripting and producing high-virality organic content—especially Reels that trigger the Instagram algorithm and drive inbound interest.

You will:

• Script word-for-word Reels modeled after proven viral content from other niches (e.g. fitness, relationships, self-development)
• Build swipe files and data-backed case studies to justify why each Reel has the potential to go viral
• Create Google Docs that allow Richard to act as talent—delivering scripts with clarity and conviction, even using a teleprompter
• Reverse-engineer high-performing formats from non-business creators and adapt them to Richard's brand
• Present each script along with rationale: original source, performance proof, and explanation of why it will resonate
• Ideally, write these scripts yourself
• If at capacity, manage and quality-control a junior copywriter responsible for execution

Requirements

You Are:

• A field athlete—you write, test, and launch ads yourself
• A direct response operator—you speak offer, funnel, and media fluently
• A data-obsessed optimizer—you track everything and act on it
• A feed-native creative—you can write in Richard's voice and hook the scroll
• A high-energy leader—you set your own goals and push for big outcomes
• A self-starter—you don't wait for permission, you execute daily

You've Done This If...

• You've spent $10K-$100K+ on paid media—especially shoutouts and Meta
• You've written dozens of creatives that drove real conversions
• You've tracked ROI, DM volume, lead quality, and IG shoutout performance
• You've worked inside high-ticket coaching or online education brands
• You've operated in a fast-paced sales environment that expects results

This Role Is NOT for You If...

• You only run dashboard ads and can't adapt to shoutout-style buying
• You want to "manage" without writing copy or launching ads
• You need someone to set your goals or micromanage you
• You've never worked in a high-velocity, performance-driven environment

Benefits

Compensation:

• Base salary (we'll match or exceed your current comp)
• Performance-based bonuses tied to direct revenue results

Ready to Build Something Big? If you're a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.