Senior Marketing Manager in Exeter

Salary: Up to £60,000 depending on experience

Reports to: Director/Head of Marketing

Direct Reports: Training & Events Coordinator, Marketing Executive (Brand & Customer)

Location: Remote

About IMP

At IMP we help Multi-Academy Trusts (MATs) take control of their finances. Our MAT-first software is built by people who know the sector inside out. Former trust professionals, finance experts and product specialists are all part of our team. More than half of all MATs in the UK already use IMP to plan with confidence, simplify complex processes and make smarter decisions. We’re proud to be independent, founder-led and growing fast. Alongside our award-winning products, we’ve built a culture we’re equally proud of. We are ranked as one of the UK’s Top 25 Great Places to Work for mid-sized companies. Respect, collaboration and personal growth sit at the heart of how we work. You’ll find flexibility, support and opportunities to develop here, alongside regular team socials and funded CPD.

The Role

This is a hands-on role for an experienced marketer who thrives in a fast-paced environment and is excited by real ownership across a broad and varied remit. You’ll bring together brand, events, customer engagement, and industry relationships, working closely with our Demand Generation Manager and Content Marketing Manager, while leading and developing a high-performing team of two direct reports. We’re a close-knit, collaborative team that moves quickly and supports each other to do great work. We care deeply about the quality of what we produce, the relationships we build, and the impact we have, both for our customers and across the wider education sector. If you’re commercially minded and ready to make a meaningful mark, this is a fantastic opportunity to do just that.

Key Responsibilities

• Brand & Collateral: Own and evolve the IMP brand, ensuring consistency across digital, print, and in-person channels. Lead the production of branded collateral, presentations, and campaign materials, managing outsourced creative partners.
• Events & Industry Partnerships: Lead the strategy and delivery of our Customer Connect event programme, accountable for sign-up targets, attendance, and post-event impact. Develop and nurture industry partnerships that raise IMP's profile across the MAT and wider education sector. Oversee the annual programme of external brand events, ensuring a seamless end-to-end delivery across all external touchpoints. Work with the Training & Events Coordinator to plan and deliver internal IMP events, including meetups, summer and Christmas celebrations.
• Customer Engagement & Retention: Lead all customer engagement and retention marketing, developing a structured communications roadmap across newsletters, webinars, and spotlights. Own the customer advocacy pipeline, identifying and activating CFO champions for case studies, testimonials, and peer-to-peer events.
• Leadership & Reporting: Line manage and develop two direct reports, managing the production pipeline and supplier relationships. Establish and maintain key HubSpot reports, tracking and sharing performance with senior stakeholders.

What You’ll Bring

• Proven senior marketing experience, ideally within EdTech, B2B SaaS, or professional services.
• A track record across events, brand, and customer marketing.
• Strong interpersonal skills, with the ability to lead, collaborate, and communicate with senior stakeholders.
• Highly organized, with a coaching mindset and an eye for detail.
• Comfortable with HubSpot or similar platforms.
• An AI-first mindset, you’re already using AI tools in your work and excited about what’s possible.
• A genuine passion for education and the impact great technology can have in schools.

Benefits

• 27 days of holiday per year plus bank holidays
• Enhanced maternity and paternity leave
• AXA Health insurance including dental and mental health
• Broadband allowance
• Home office stipend
• Life assurance (4 x basic salary)
• Encouraged and funded CPD