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For Companies At a Glance
- Tasks: Lead marketing strategies, manage events, and enhance customer engagement in a dynamic environment.
- Company: Join IMP, a fast-growing tech company transforming education finance.
- Benefits: Enjoy 27 days holiday, health insurance, and funded professional development.
- Other info: Flexible remote work with a supportive, collaborative team culture.
- Why this job: Make a real impact in the education sector while developing your marketing skills.
- Qualifications: Proven marketing experience, strong leadership skills, and a passion for education.
The predicted salary is between 50000 - 60000 £ per year.
Salary: Up to £60,000 depending on experience
Reports to: Head of Marketing
Direct Reports: Training & Events Coordinator, Marketing Executive (Brand & Customer)
Location: Remote
About IMP
At IMP we help Multi-Academy Trusts (MATs) take control of their finances. Our MAT-first software is built by people who know the sector inside out. Former trust professionals, finance experts and product specialists are all part of our team. More than half of all MATs in the UK already use IMP to plan with confidence, simplify complex processes and make smarter decisions. We’re proud to be independent, founder-led and growing fast. Alongside our award-winning products, we’ve built a culture we’re equally proud of. We are ranked as one of the UK’s Top 25 Great Places to Work for mid-sized companies. Respect, collaboration and personal growth sit at the heart of how we work. You’ll find flexibility, support and opportunities to develop here, alongside regular team socials and funded CPD.
The Role
This is a hands‑on role for an experienced marketer who thrives in a fast‑paced environment and is excited by real ownership across a broad and varied remit. You’ll bring together brand, events, customer engagement, and industry relationships, working closely with our Demand Generation Manager and Content Marketing Manager, while leading and developing a high‑performing team of two direct reports. We’re a close‑knit, collaborative team that moves quickly and supports each other to do great work. We care deeply about the quality of what we produce, the relationships we build, and the impact we have, both for our customers and across the wider education sector. If you’re commercially minded and ready to make a meaningful mark, this is a fantastic opportunity to do just that.
Key Responsibilities
- Brand & Collateral: Own and evolve the IMP brand, ensuring consistency across digital, print, and in‑person channels. Lead the production of branded collateral, presentations, and campaign materials, managing outsourced creative partners.
- Events & Industry Partnerships: Lead the strategy and delivery of our Customer Connect event programme, accountable for sign‑up targets, attendance, and post‑event impact. Develop and nurture industry partnerships that raise IMP’s profile across the MAT and wider education sector. Oversee the annual programme of external brand events, ensuring a seamless end‑to‑end delivery across all external touchpoints. Work with the Training & Events Coordinator to plan and deliver internal IMP events, including meetups, summer and Christmas celebrations.
- Customer Engagement & Retention: Lead all customer engagement and retention marketing, developing a structured communications roadmap across newsletters, webinars, and spotlights. Own the customer advocacy pipeline, identifying and activating CFO champions for case studies, testimonials, and peer‑to‑peer events.
- Leadership & Reporting: Line manage and develop two direct reports, managing the production pipeline and supplier relationships. Establish and maintain key HubSpot reports, tracking and sharing performance with senior stakeholders.
What You’ll Bring
- Proven senior marketing experience, ideally within EdTech, B2B SaaS, or professional services.
- A track record across events, brand, and customer marketing.
- Strong interpersonal skills, with the ability to lead, collaborate, and communicate with senior stakeholders.
- Highly organised, with a coaching mindset and an eye for detail.
- Comfortable with HubSpot or similar platforms.
- An AI‑first mindset, you're already using AI tools in your work and excited about what's possible.
- A genuine passion for education and the impact great technology can have in schools.
Benefits
- 27 days of holiday per year plus bank holidays
- Enhanced maternity and paternity leave
- AXA Health insurance including dental and mental health
- Broadband allowance
- Home office stipend
- Life assurance (4 x basic salary)
- Encouraged and funded CPD
Marketing Manager in Exeter employer: IMP Software
Contact Detail:
IMP Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Exeter
✨Tip Number 1
Network like a pro! Reach out to your connections in the EdTech space and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, events you've managed, and any customer engagement strategies you've implemented. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching IMP and its culture. Understand their products and how they impact Multi-Academy Trusts. Tailor your answers to show how your experience aligns with their mission and values.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team at IMP.
We think you need these skills to ace Marketing Manager in Exeter
Some tips for your application 🫡
Show Your Passion for Education: When writing your application, let your enthusiasm for education shine through. We want to see how your experience aligns with our mission at IMP and how you can contribute to making a difference in the sector.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight relevant experiences in EdTech, B2B SaaS, or professional services that showcase your skills in brand, events, and customer marketing.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and qualifications. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at IMP Software
✨Know Your Stuff
Before the interview, dive deep into IMP's mission and values. Understand their software and how it benefits Multi-Academy Trusts. This will help you connect your marketing experience to their goals and show that you're genuinely interested in what they do.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be ready to discuss your leadership style. Prepare examples of how you've developed team members or led successful projects. Highlight your ability to collaborate and communicate effectively with senior stakeholders.
✨Bring Your Marketing A-Game
Be prepared to talk about your experience in brand management, events, and customer engagement. Have specific examples ready that demonstrate your success in these areas, especially within EdTech or B2B SaaS. This will show that you can hit the ground running.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company. Inquire about their upcoming events or how they measure the success of their marketing strategies. This shows your enthusiasm and strategic thinking.