At a Glance
- Tasks: Drive performance marketing strategies and optimise campaigns for immersive games.
- Company: Join Immersive Gamebox, a fast-growing entertainment business with global reach.
- Benefits: Enjoy unlimited holiday and a free game monthly for you and friends.
- Other info: Great opportunity for early-career professionals to take on significant responsibilities.
- Why this job: Be hands-on with a seven-figure budget and shape the future of digital acquisition.
- Qualifications: Experience in Google Ads and Meta Ads Manager is essential.
The predicted salary is between 45000 - 55000 £ per year.
London · Hybrid, 4 days in the office · £45,000 – £55,000
Reporting to the SVP of Growth & Data
This is a hands-on role. You will be in the accounts daily.
Immersive Gamebox is a fast-growing entertainment business with 35+ venues across the UK, US and internationally. We create immersive multiplayer games with partners including Netflix, Sony and Paramount. Both the venue footprint and the game library are expanding, which gives Growth a constant stream of new launches, new creative and new audiences to work with.
The role involves owning paid media across a seven-figure budget, with support from data science, analytics, creative and marketing. We want someone highly hands-on who can also shape strategy: commercially sharp, analytical, AI-native and intensely curious about what actually drives growth.
The first few months will focus on auditing the accounts, improving campaign structure and launching campaigns around new games and venues. From there the role expands into budget allocation, channel strategy, creative testing, incrementality and automation.
Once the product, market & acquisition economics are understood, we want you running the strategy, not just the accounts.
What you'll own:
- Campaign execution and optimisation across Meta and Google, with room to test TikTok and emerging channels.
- Account architecture — structure, bidding, budgets, pacing, and the testing calendar behind them.
- Launch campaigns for new games and new venues.
- A testing system across audiences, offers, landing pages and creative.
- Measurement that goes past platform attribution.
- The commercial case for the spend.
- Using AI and automation to take the repetitive work off your desk.
- Being the internal voice on paid media.
What's essential:
- At least a year with your hands directly in Google Ads and Meta Ads Manager.
- Accountability for something a platform dashboard doesn't report.
- Evidence you have built or rebuilt an account rather than only maintained one.
- Genuine platform depth.
- Analytical ability.
- Commercial judgement.
- Systems thinking and an AI-native way of working.
Useful, not essential:
- Physical sites, ticketing, seasonality or entertainment marketing.
- GTM, tracking and attribution.
- CRM/CMS experience.
- SEO, GEO or AEO experience.
What's in it for you:
The budget is seven figures, and you'll be close to the decisions about where it goes. Growth and Data sit together here, so you get to find out whether your work actually worked rather than taking a platform's word for it.
The ceiling is high — the role is built to become the strategic lead for digital acquisition as the business scales.
Unlimited holiday, one free game per month for you and up to 5 friends.
If you're early in your career, already obsessed with Google and Meta, analytically minded, and want considerably more responsibility than your years would normally buy you, we'd like to hear from you.
Performance Marketing Manager in London employer: Immersive Gamebox
Immersive Gamebox is an exceptional employer, offering a dynamic and creative work environment in the heart of London. With a focus on employee growth, you will have the opportunity to shape marketing strategies for exciting new games while enjoying benefits like unlimited holiday and a free game each month for you and friends. The collaborative culture and access to cutting-edge data analytics ensure that your contributions directly impact the company's success, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Immersive Gamebox and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Immersive Gamebox are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Immersive Gamebox on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Immersive Gamebox. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Immersive Gamebox. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Immersive Gamebox:Show us that you’ve done your homework! In your application, briefly mention what you admire about Immersive Gamebox’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Immersive Gamebox
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Immersive Gamebox will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Immersive Gamebox, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
