At a Glance
- Tasks: Drive customer acquisition through innovative digital marketing strategies and manage a seven-figure budget.
- Company: Join Immersive Gamebox, a fast-growing entertainment business with exciting partnerships.
- Benefits: Enjoy unlimited holiday and a free game each month for you and friends.
- Other info: Great opportunity for early-career professionals to take on significant responsibilities.
- Why this job: Be at the forefront of immersive gaming and make a real impact on growth.
- Qualifications: Passion for digital marketing, analytical mindset, and experience in CRM/CMS.
The predicted salary is between 63000 - 77000 £ per year.
- Performance Marketing Manager
- London · Hybrid, 4 days in the office · £45,000 – £55,000
- Reporting to the SVP of Growth & Data
You will be in the accounts daily.
Immersive Gamebox is a fast-growing entertainment business with 35+ venues across the UK, US and internationally.
We create immersive multiplayer games with partners including Netflix, Sony and Paramount — Squid Game, Batman and Floor is Lava among them.
Both the venue footprint and the game library are expanding, which gives Growth a constant stream of new launches, new creative and new audiences to work with.
The opportunity is to take great IP, strong creative and a growing footprint and turn them into scalable customer acquisition.
You will own paid media across a seven-figure budget, with support from data science, analytics, creative and marketing.
The first few months will focus on auditing the accounts, improving campaign structure and launching campaigns around new games and venues.
From there the role expands into budget allocation, channel strategy, creative testing, incrementality and automation.
Once the product, market & acquisition economics are understood we want you running the strategy, not just the accounts.
Account architecture — structure, bidding, budgets, pacing, and the testing calendar behind them.
Launch campaigns for new games and new venues.
A testing system across audiences, offers, landing pages and creative.
The creative team and agency do the making; You'll have Triple Whale, Post Hog, GA4, internal commercial data, and access to a data and analytics team — including a data scientist working with you on measurement, incrementality and MMM.
The commercial case for the spend. Using AI and automation to take the repetitive work off your desk — reporting, pacing checks, first-pass analysis.
Not oversight of someone else doing it, not "worked closely with" — in the accounts.
Evidence you have built or rebuilt an account rather than only maintained one.
We will test how you break a problem down and interrogate data far more than we will test your CV.
Commercial judgement. Physical sites, ticketing, seasonality or entertainment marketing.
CRM/CMS experience.
SEO, GEO or AEO experience.
Growth and Data sit together here, so you get to find out whether your work actually worked rather than taking a platform's word for it.
The ceiling is high — the role is built to become the strategic lead for digital acquisition as the business scales.
Unlimited holiday, one free game per month for you and up to 5 friends.
If you're early in your career, already obsessed with Google and Meta, analytically minded, and want considerably more responsibility than your years would normally buy you, we'd like to hear from you.
Performance Marketing Manager - Digital in City of London employer: Immersive Gamebox
Immersive Gamebox is an exceptional employer, offering a dynamic and creative work environment in the heart of London. With a focus on employee growth, you will have the opportunity to shape marketing strategies for exciting new games while enjoying benefits like unlimited holiday and a free game each month for you and friends. The collaborative culture and access to cutting-edge data analytics ensure that your contributions directly impact the company's success, making it a rewarding place to advance your career.
