Performance Marketing Manager in City of London

London · Hybrid, 4 days in the office · £45,000 – £55,000

Reporting to the SVP of Growth & Data

This is a hands-on role. You will be in the accounts daily.

Immersive Gamebox is a fast-growing entertainment business with 35+ venues across the UK, US and internationally. We create immersive multiplayer games with partners including Netflix, Sony and Paramount. Both the venue footprint and the game library are expanding, which gives Growth a constant stream of new launches, new creative and new audiences to work with.

The opportunity is to take great IP, strong creative and a growing footprint and turn them into scalable customer acquisition.

The role involves owning paid media across a seven-figure budget, with support from data science, analytics, creative and marketing. We want someone highly hands-on who can also shape strategy: commercially sharp, analytical, AI-native and intensely curious about what actually drives growth.

The first few months will focus on auditing the accounts, improving campaign structure and launching campaigns around new games and venues. From there the role expands into budget allocation, channel strategy, creative testing, incrementality and automation. Once the product, market & acquisition economics are understood, we want you running the strategy, not just the accounts.

What you'll own:

• Campaign execution and optimisation across Meta and Google, with room to test TikTok and emerging channels.
• Account architecture — structure, bidding, budgets, pacing, and the testing calendar behind them.
• Launch campaigns for new games and new venues.
• A testing system across audiences, offers, landing pages and creative.
• Measurement that goes past platform attribution.
• The commercial case for the spend.
• Using AI and automation to take the repetitive work off your desk.
• Being the internal voice on paid media.

What's essential:

• At least a year with your hands directly in Google Ads and Meta Ads Manager.
• Accountability for something a platform dashboard doesn't report.
• Evidence you have built or rebuilt an account rather than only maintained one.
• Genuine platform depth.
• Analytical ability.
• Commercial judgement.
• Systems thinking and an AI-native way of working.

Useful, not essential:

• Physical sites, ticketing, seasonality or entertainment marketing.
• GTM, tracking and attribution.
• CRM/CMS experience.
• SEO, GEO or AEO experience.

What's in it for you:

The budget is seven figures, and you'll be close to the decisions about where it goes. Growth and Data sit together here, so you get to find out whether your work actually worked rather than taking a platform's word for it.

The ceiling is high — the role is built to become the strategic lead for digital acquisition as the business scales.

Unlimited holiday, one free game per month for you and up to 5 friends.

If you're early in your career, already obsessed with Google and Meta, analytically minded, and want considerably more responsibility than your years would normally buy you, we'd like to hear from you.