Business Development Associate
Business Development Associate

Business Development Associate

Full-Time 30000 - 40000 £ / year (est.) No home office possible
Immersive Gamebox

At a Glance

  • Tasks: Drive partnerships by finding prospects, pitching our immersive gaming experiences, and closing deals.
  • Company: Join Immersive Gamebox, a fast-scaling entertainment company redefining social gaming.
  • Benefits: Enjoy competitive pay, career growth, and the chance to work in a fun, dynamic environment.
  • Other info: Fast-paced culture with opportunities for rapid career advancement and personal development.
  • Why this job: Be part of a team that creates unforgettable experiences for millions while shaping the future of entertainment.
  • Qualifications: 1-4 years in sales or a similar role; passion for hunting deals and building relationships.

The predicted salary is between 30000 - 40000 £ per year.

Immersive Gamebox (IGB) is a fast-scaling location-based entertainment company redefining how people play together in the real world. We create immersive, social gaming experiences powered by proprietary technology and world-class content, partnering with major studios like Netflix, Sony, and Paramount to bring globally loved IP to life. With 35+ venues across the UK, US, and internationally, 2M+ players, and backing from tier-1 investors, our ambition is to become the world’s leading immersive entertainment platform, with 500+ locations globally and experiences across film, TV, sport and music.

This isn’t B2B SaaS, and it isn’t traditional leisure. We build real-world experiences that millions of people love – combining technology, content and physical spaces in a way few businesses can.

To date, we have:

  • Raised $60m+ from top investors across the UK & US
  • Welcomed over 2M players with 60,000+ 5* reviews
  • Brought globally loved franchises such as Squid Game, Batman, Ghostbusters, Angry Birds, and Floor is Lava, bringing fans closer to the worlds they love, with many more in the pipeline!

We’re launching a new, plug-and-play format – designed to sit in third-party venues and run autonomously. It combines physical hardware, software-driven content, and continuously refreshed experiences, built to be easy for partners to install, operate, and monetise.

The opportunity is simple: we have a proven entertainment product, strong consumer demand and a format that can be rolled out into high-footfall venues globally. Now we need someone who can help us get it in front of the right partners, sell the opportunity and drive deals forward.

The Role: This is a sales-first role. You will be responsible for finding prospects, starting conversations, pitching the product, building momentum and helping convert opportunities into live partnerships. You should be excited by outbound sales, energised by speaking to people, and comfortable being measured by activity, pipeline progression and deals closed. We are looking for someone who enjoys the chase: identifying the right person, getting their attention, creating urgency and moving them through the funnel.

You will need to be commercially sharp, but above all, you need to be persuasive, proactive, resilient and hungry to sell. As an early member of this team, you won’t inherit a perfect playbook. You’ll help build it by being in-market, learning what works, testing messaging, refining the pitch, and creating momentum through sheer commercial energy.

What You'll Be Doing:

  • Own the full partnership sales cycle from initial outreach through to negotiation and close
  • Identify, research, and engage prospective partners through outbound prospecting, market mapping, referrals, networking, and any other creative lead generation activities
  • Manage inbound partnership enquiries, qualify opportunities, and convert high-potential leads into active deals
  • Lead structured discovery and commercial conversations with prospective partners, quickly identifying decision-makers, commercial drivers, operational requirements, and likelihood to convert
  • Present IGB’s proposition clearly and persuasively, tailoring your approach to each opportunity. Learn what sells and improve the playbook
  • Negotiate commercial terms within agreed frameworks and progress opportunities through to signed partnership agreements
  • Run a disciplined and highly organised partnership pipeline, ensuring CRM data, follow-ups, forecasting, commercial documentation, and next steps are consistently accurate, prioritised, and actioned at pace.

About You:

  • 1-4 years of experience in sales, BD, partnerships, recruitment or a similar commercial role (we’re open if you can demonstrate you’re a fit)
  • You enjoy the chase – you’re energised by hunting for deals, opening doors, pitching, persuading and turning interest into action
  • You’re a natural at building rapport quickly and can turn conversations into clear commercial next steps
  • You’re self-motivated, resilient, target-driven, and enjoy moving fast, taking ownership and creating momentum
  • You’re a strong communicator, comfortable engaging with both internal and external stakeholders with charisma, confidence and clarity.
  • You’re ambitious, and you want to rise faster than would be possible in any 'normal' career - you're happy to roll up your sleeves and do whatever is required.
  • You’re comfortable with ambiguity and energised by working in a fast-moving, growing business.

Added Bonus:

  • You have a track record of high performance in whatever environment you’ve been in, whether sales, sport, academics, business or another field
  • You’re familiar with sales tools such as HubSpot, Apollo, LinkedIn Sales Navigator, or similar tools.

Why Join Us?

  • Sell a product people genuinely love – IGB is fun, social and easy to understand. It brings people together in the real world and creates memorable experiences for friends, families, colleagues and fans.
  • Join a fast-growing international business – we already have 35+ venues across UK, US and internationally, and we’re now entering the next phase of growth as we scale new formats, new channels and new markets.
  • Help build a major new growth channel from the ground up — you won’t just inherit a mature sales process; you’ll help shape how we target partners, pitch the opportunity and scale the channel.
  • Accelerated career progression – we promote based on results, not tenure
  • Fast-paced, entrepreneurial culture – where you’ll learn by doing and have the freedom to own your work end-to-end.

Next Steps: If you’re excited by the opportunity and think you have the energy, ambition and commercial drive to help us take this product to market, we’d love to hear from you. Relevant experience matters, but we care just as much about mindset, hunger and sales instinct. We are looking for someone who wants to sell, wants to win and wants to grow quickly.

Business Development Associate employer: Immersive Gamebox

Immersive Gamebox (IGB) is an exceptional employer, offering a vibrant and fast-paced work culture that thrives on innovation and collaboration. As a Business Development Associate, you'll have the unique opportunity to shape the future of immersive entertainment while enjoying accelerated career progression and the chance to sell a product that brings joy to millions. With a focus on personal growth and a supportive environment, IGB empowers its employees to take ownership of their work and make a real impact in a rapidly expanding international business.
Immersive Gamebox

Contact Detail:

Immersive Gamebox Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Development Associate

✨Tip Number 1

Get to know the company inside out! Research Immersive Gamebox, their products, and their partnerships. This will help you tailor your pitch and show that you're genuinely interested in what they do.

✨Tip Number 2

Network like a pro! Use LinkedIn to connect with current employees or industry professionals. A friendly chat can give you insider info and might even lead to a referral!

✨Tip Number 3

Practice your pitch! Whether it’s a mock call or a casual conversation with friends, getting comfortable with your sales approach will boost your confidence when it counts.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team!

We think you need these skills to ace Business Development Associate

Sales Skills
Outbound Prospecting
Negotiation Skills
Lead Generation
CRM Management
Communication Skills
Relationship Building
Commercial Acumen
Resilience
Self-Motivation
Target-Driven
Charisma
Adaptability
Familiarity with Sales Tools

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about the opportunity to help us redefine entertainment and engage with our immersive experiences.

Tailor Your Approach: Make sure to customise your application to reflect how your skills and experiences align with what we’re looking for. Highlight your sales experience and any relevant achievements that demonstrate your ability to drive deals forward.

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points if it helps convey your message more effectively!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!

How to prepare for a job interview at Immersive Gamebox

✨Know Your Product Inside Out

Before the interview, make sure you understand Immersive Gamebox's offerings and how they stand out in the market. Familiarise yourself with their partnerships and the unique experiences they create. This will help you speak confidently about the product and demonstrate your genuine interest.

✨Show Off Your Sales Skills

Prepare to discuss your previous sales experiences and how you've successfully closed deals. Be ready to share specific examples of how you've identified prospects, built rapport, and converted leads into partnerships. Highlight your ability to be persuasive and proactive, as these traits are crucial for this role.

✨Demonstrate Your Research Skills

Research potential partners that IGB could collaborate with and come prepared with ideas on how to approach them. This shows initiative and a strong understanding of the business development process. It also gives you a chance to showcase your creativity in lead generation.

✨Ask Insightful Questions

Prepare thoughtful questions that show your enthusiasm for the role and the company. Inquire about the sales strategies currently in place, the challenges the team faces, or how success is measured. This not only demonstrates your interest but also helps you gauge if the company culture aligns with your ambitions.

Business Development Associate
Immersive Gamebox

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