At a Glance
- Tasks: Create engaging social media content and connect with audiences across various platforms.
- Company: Join Immediate, home to beloved UK brands like Radio Times and Good Food.
- Benefits: Enjoy flexible working, 25 days holiday, and tailored training opportunities.
- Other info: Be part of a dynamic, inclusive culture that values your growth and well-being.
- Why this job: Make a real impact by inspiring and engaging a vibrant community of parents.
- Qualifications: Experience in social media content creation and strong communication skills required.
The predicted salary is between 35000 - 35000 £ per year.
Social Media & Audience Engagement Manager (up to £35,000)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine.
Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We're the destination for people looking to get more from the things they love. We're here to inspire, fuel, encourage and educate.
Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation - we help bring our audiences joy!
About the role
The Social Media & Audience Engagement Manager plans, produces and publishes social-first content across Made For Mums' channels, with a particular focus on short-form vertical video, audience growth and engagement.
This role sits at the intersection of social media, contentcreationand audience development.
It leads on producing engaging, platform-appropriate content that supports brand growth, increases audienceinteractionand turns Made For Mumsexpertise, contributorinputand audience insight into high-performing social output.
It's a hands-on role: you'll film, edit and deliver a consistent weekly pipeline — typically around 15 vertical videos and 10 static posts — drawing on in-house video, contributor-led UGC, explainers, memes and other social-first formats, batched and planned in advance wherever possible.
You’ll also lead the social promotion and audience recruitment behind key brand initiatives, including the Made For Mums Awards and impact-led campaigns, working closely with colleagues across Brand Marketing, Editorial and Content Utility.
As a Social Media & Audience Engagement Manager, you will
- Social media content creation and delivery
- Lead the planning, production and publishing of weekly social-first content across Made For Mums' channels, including short-form vertical video and static formats.
- Film, edit and produce platform-appropriate, on-brand content, taking ideas through to published output.
- Appear on camera where needed — to present, support filming or contribute to branded and editorial content.
- Use platform trends, audience insight and performance signals to shape timely, relevant content and to refine format mix and publishing priorities.
- Support channel planning, scheduling and publishing workflows to keep output consistent and efficient.
- Audience insight and engagement
- Use call-outs, prompts and reactive opportunities to increase interaction, surface feedback and support repeat engagement.
- Use comments, questions and audience feedback to inform content planning and support recruitment for initiatives such as the Made For Mums Awards and related testing programmes.
- Maintain a warm, inclusive and trusted tone of voice across social channels and contributor communications, supporting moderation and timely responses where needed.
- Contributor and UGC content pipeline
- Source and coordinate parent contributors for social content, video, product testing, campaigns and selected editorial opportunities.
- Increase the use of authentic parent voices, particularly in video-led formats and recurring contributor partnerships.
- Provide clear briefs on filming, framing and delivery, reviewing and editing submitted footage to shape strong, on-brand content.
- Reporting, workflow and tools
- Maintain accurate content trackers, contributor records and engagement reporting using tools such as Monday. com and shared planning documents.
- Track key metrics including content output, engagement, contributor activation, response rates and representation, sharing regular insights with internal teams.
- Support efficient batched workflows — planning shoots, gathering assets and maintaining a clear forward content pipeline.
- Ensure all activity is managed in line with GDPR and internal data-handling processes.
Requirements
- Experience creating social-first content, including filming and editing short-form video, with confidence using Adobe Premiere Pro and Canva to produce polished, platform-appropriate content across formats.
- Confidence appearing on camera and delivering video content in a clear, warm and audience-appropriate way.
- A strong understanding of what makes effective short-form video across Instagram, Tik Tok and similar platforms, and what drives engagement.
- Experience planning and delivering recurring social output across a mix of formats — video, static and contributor-led content.
- Experience sourcing, coordinating and briefing contributors, creators or UGC talent, helping non-professionals capture usable content.
- Excellent written communication, with a warm, clear and audience-aware tone of voice.
- Strong organisational skills and the ability to manage multiple content streams, contributors and deadlines at once.
- A collaborative approach, with confidence working across editorial, social, video, commercial and marketing teams.
- Experience using planning and tracking tools such as Monday. com, Airtable or similar.
- A clear understanding of the value of representation and inclusive audience-building.
Desirable
- Experience managing social communities, online audiences or contributor networks.
- Experience working in parenting, lifestyle, media or creator-led brands.
- Experience supporting awards, testing panels, community research or contributor-led projects.
- Experience with social scheduling, reporting and moderation tools.
- Experience filming studio content, vox pops or discussion-led social formats.
- Good editorial instincts and a strong sense of what makes content useful, shareable and engaging for parents.
Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and Linked In Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best.
We care deeply about our people, our local communities and the impact we have on the environment.
Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us.
Immediate is an equal opportunities employer.
We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.
We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
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Social Media & Audience Engagement Manager employer: Immediate
Immediate is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee well-being and development. With benefits like flexible working arrangements, tailored training opportunities, and a supportive environment, employees are empowered to thrive both personally and professionally. Located in a newly renovated office, the company fosters collaboration and creativity, making it an ideal place for those looking to make a meaningful impact in the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Audience Engagement Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Immediate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Immediate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Immediate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Immediate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Audience Engagement Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Immediate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Immediate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Immediate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Immediate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Immediate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Immediate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
