Senior Marketing Executive, London Art Fair and New Designers

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

London Art Fair is the UK’s leading modern and contemporary art fair, bringing together galleries, collectors and art enthusiasts with curated exhibitions, talks and installations in London each year. New Designers is the UK’s most influential graduate design showcase, spanning disciplines from fashion to product and digital, connecting emerging talent with industry, recruiters and the public.

As Senior Marketing Executive, you’ll support the Marketing Manager to plan and deliver multi-channel campaigns for London Art Fair and New Designers, driving visitor and revenue targets. You’ll bring strong digital marketing experience (email, web, content, SEO and analytics), using insight to optimise performance and improve results. A confident copywriter and campaign lead, you’ll collaborate with suppliers, partners and exhibitors to deliver targeted, content-rich activity and excellent customer service online and onsite. Highly organised and results-driven, you’ll take ownership of projects and deliver to objectives and deadlines.

You’ll love this role if:

• You’re passionate about art and design
• You thrive in a fast-paced environment, owning complex projects while supporting the team and campaign strategy
• You’re driven by results, delivering campaigns that grow visitors and revenue, and creating optimised digital content across email, web and social
• You collaborate well with partners, exhibitors and colleagues, using audience insight to shape smarter marketing
• You’re organised, creative and analytical, focused on measurable impact

As a Senior Marketing Executive you will:

• Partner with the Marketing Manager to develop and deliver marketing plans and multi-channel campaigns to meet visitor and revenue targets
• Line-manage and develop a Marketing Executive, providing clear direction and coaching
• Manage budgets and agency/supplier briefs (design, print, ticketing, web) and ensure brand consistency across all creative output
• Lead digital activity: maintain and optimise event websites (content, design, SEO, conversion/engagement) and collaborate on box office performance
• Deliver targeted marketing materials and segmented email campaigns (Adestra) with strong, engaging copy
• Build and manage media partnerships, contra deals and industry relationships, ensuring maximum value and timely asset delivery
• Work with CRM/data leads on segmentation, data requirements and campaign analysis; track KPIs and report ticket sales regularly
• Manage stakeholder communications (VIP, trade, exhibitor and sponsor), supporting sales/promotions and producing sponsorship materials
• Liaise with exhibitors to maximise marketing opportunities pre-, during and post-event
• Support onsite delivery across LAF and ND (build and open days), including customer service, content capture and managing onsite suppliers/ticketing
• Compile campaign results and insights for post-show reporting and future optimisation

Requirements:

• Proven progressive marketing experience, ideally within events, exhibitions, experiential or brand marketing
• A good understanding of the full marketing mix, with experience in digital and offline
• Demonstrable experience in all marketing channels, including SEO/SEM, PPC campaigns, marketing databases, email, social media, and display advertising campaigns
• Experience in website management and optimisation (CMS, SEO, conversion, and engagement)
• Familiarity with ticket platforms and Box Office management
• Strong negotiation and stakeholder management skills
• Excellent organisational and time management skills, able to manage competing priorities and deadlines
• Analytical mindset with data-driven thinking and the ability to utilise measurement and evaluation tools
• Effective coach, and mentor with experience managing and motivating a team
• Excellent communication and interpersonal skills
• Ambition to grow, develop, and learn within the events industry

Benefits:

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Claim back everyday health care cost with Medicash our Health Cash back plan
• Lease an Electric vehicle through our EV salary sacrifice scheme
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities. Immediate is a place you can grow, be supported, and make a difference.