Marketing Executive

Marketing Executive (up to £29,000)

Immediate is a leading consumer events company, delivering craft, gardening, dance, food, and contemporary art events across the UK and Ireland, attracting over 650,000 visitors annually.

About The Role

We are looking for a creative, diligent and enthusiastic Marketing Executive to join our team and work across the BBC Gardeners' World Live. You will be part of the team working across the Craft portfolio, which includes five market‑leading events: The Festival of Quilts (Birmingham), Knit + Stitch (London / Harrogate / Northern Ireland) and The Stitch Festival (London). The five craft shows are some of the most successful in the business, and you'll be joining a fun and hard‑working team committed to making the events the best in the market.

Reporting to the Senior Marketing Executive, you will support the marketing team to help execute multi‑channel campaigns that drive visitor attendance, engagement, and revenue, with a particular focus on social media management.

Responsibilities

• Support the development and implementation of marketing plans to achieve visitor and revenue targets.
• Assist in the execution of integrated, multi‑channel campaigns across digital, social, email, PR, partnerships and print.
• Work to campaign timelines and event deadlines, ensuring all activity is delivered accurately and on time.

• Produce high‑quality, engaging marketing materials and copy tailored to key audience segments.
• Ensure consistent brand messaging and tone of voice across all channels.
• Support delivery of event content and features (e.g. talks, workshops, features, exhibitions) within marketing campaigns.

• Lead on social media management across Facebook, Instagram and TikTok to deliver year‑round engaging content across all events.
• Deliver email marketing campaigns (including segmentation and scheduling) in line with campaign strategy.
• Maintain and update event websites, ensuring content accuracy, strong UX, and alignment with campaigns.
• Support implementation of digital activity including SEO/SEM, PPC, and social media.

• Support relationships with agencies, media partners, suppliers, sponsors, exhibitors and industry organisations.
• Assist with sponsorship materials and delivery of sponsor benefits.
• Liaise with exhibitors to maximise participation in marketing activity pre‑, during and post‑event.

• Support campaign reporting and ticket sales tracking.
• Monitor marketing performance and audience engagement insights.
• Assist in the preparation of post‑event reports and performance summaries (particularly in terms of social media insights).

• Support onsite marketing activity, including capturing digital assets, maintaining social media and looking after partners.
• Ensure smooth execution of marketing‑related operations during live events.

Requirements

You are a detail‑oriented and proactive marketing professional with strong execution skills and a passion for delivering high‑quality campaigns. You thrive in a fast‑paced environment and enjoy working collaboratively to bring campaigns to life.

• Experience in marketing and campaign planning.
• Experience in basic website management.
• Understanding of digital marketing tools and campaigns.
• Understanding of conventional and digital marketing channels.
• Good overall IT skills including Outlook and Microsoft Office.
• Able to think creatively and strategically.

Desirable

• Experience in consumer events or exhibitions.
• Familiarity with marketing platforms such as Adestra or similar email systems.
• Experience in editing social media video content and familiarity with Canva or similar design programmes.
• Interest in craft, art, or creative industries.

Benefits

• A relaxed working environment with regular socials, including a summer festival.
• Supportive well‑being initiatives and benefits, talks & workshops, and Mental Health First Aiders & Champions.
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement.
• Tailored training and development through our in‑house learning platform and LinkedIn Learning.
• A progressive and transparent culture focused on your development.
• Flexible / hybrid working plus early finish Fridays.
• Cycle to work scheme.
• Enhanced family policies including paternity, adoption and surrogacy leave, plus a pregnancy loss, fertility and carers policy.
• Competitive pension plans and Life Assurance.
• A newly renovated modern office with lots of collaborative spaces.

At Immediate, we pride ourselves on an open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well‑being programmes, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.