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- Tasks: Lead exciting marketing campaigns for top art and design events in London.
- Company: Join Immediate, home to beloved UK brands like Radio Times and Good Food.
- Benefits: Enjoy 25 days holiday, flexible working, and a vibrant office culture.
- Why this job: Make an impact in the art world while developing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for art and design.
- Other info: Great career growth opportunities in a supportive and inclusive environment.
The predicted salary is between 28000 - 42000 £ per year.
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.
London Art Fair is the UK’s leading modern and contemporary art fair, bringing together galleries, collectors and art enthusiasts with curated exhibitions, talks and installations in London each year. New Designers is the UK’s most influential graduate design showcase, spanning disciplines from fashion to product and digital, connecting emerging talent with industry, recruiters and the public.
As Senior Marketing Executive, you’ll support the Marketing Manager to plan and deliver multi-channel campaigns for London Art Fair and New Designers, driving visitor and revenue targets. You’ll bring strong digital marketing experience (email, web, content, SEO and analytics), using insight to optimise performance and improve results. A confident copywriter and campaign lead, you’ll collaborate with suppliers, partners and exhibitors to deliver targeted, content-rich activity and excellent customer service online and onsite. Highly organised and results-driven, you’ll take ownership of projects and deliver to objectives and deadlines.
You’ll love this role if:
- You’re passionate about art and design
- You thrive in a fast-paced environment, owning complex projects while supporting the team and campaign strategy
- You’re driven by results, delivering campaigns that grow visitors and revenue, and creating optimised digital content across email, web and social
- You collaborate well with partners, exhibitors and colleagues, using audience insight to shape smarter marketing
- You’re organised, creative and analytical, focused on measurable impact
As a Senior Marketing Executive you will:
- Partner with the Marketing Manager to develop and deliver marketing plans and multi-channel campaigns to meet visitor and revenue targets
- Line-manage and develop a Marketing Executive, providing clear direction and coaching
- Manage budgets and agency/supplier briefs (design, print, ticketing, web) and ensure brand consistency across all creative output
- Lead digital activity: maintain and optimise event websites (content, design, SEO, conversion/engagement) and collaborate on box office performance
- Deliver targeted marketing materials and segmented email campaigns (Adestra) with strong, engaging copy
- Build and manage media partnerships, contra deals and industry relationships, ensuring maximum value and timely asset delivery
- Work with CRM/data leads on segmentation, data requirements and campaign analysis; track KPIs and report ticket sales regularly
- Manage stakeholder communications (VIP, trade, exhibitor and sponsor), supporting sales/promotions and producing sponsorship materials
- Liaise with exhibitors to maximise marketing opportunities pre-, during and post-event
- Support onsite delivery across LAF and ND (build and open days), including customer service, content capture and managing onsite suppliers/ticketing
- Compile campaign results and insights for post-show reporting and future optimisation
Requirements:
- Proven progressive marketing experience, ideally within events, exhibitions, experiential or brand marketing
- A good understanding of the full marketing mix, with experience in digital and offline
- Demonstrable experience in all marketing channels, including SEO/SEM, PPC campaigns, marketing databases, email, social media, and display advertising campaigns
- Experience in website management and optimisation (CMS, SEO, conversion, and engagement)
- Familiarity with ticket platforms and Box Office management
- Strong negotiation and stakeholder management skills
- Excellent organisational and time management skills, able to manage competing priorities and deadlines
- Analytical mindset with data-driven thinking and the ability to utilise measurement and evaluation tools
- Effective coach, and mentor with experience managing and motivating a team
- Excellent communication and interpersonal skills
- Ambition to grow, develop, and learn within the events industry
Benefits:
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Claim back everyday health care cost with Medicash our Health Cash back plan
- Lease an Electric vehicle through our EV salary sacrifice scheme
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities. Immediate is a place you can grow, be supported, and make a difference.
Senior Marketing Executive, London Art Fair and New Designers employer: Immediate
Contact Detail:
Immediate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive, London Art Fair and New Designers
✨Tip Number 1
Network like a pro! Get out there and connect with people in the art and design scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Make sure it’s visually appealing and easy to navigate. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their target audience and think about how you can contribute to their goals. Bring fresh ideas to the table and be ready to discuss how you can drive visitor engagement and revenue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to engage with us directly.
We think you need these skills to ace Senior Marketing Executive, London Art Fair and New Designers
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for art and design shine through! We want to see how your enthusiasm aligns with our mission at the London Art Fair and New Designers.
Tailor Your Experience: Make sure to highlight your digital marketing experience and any relevant campaigns you've worked on. We’re looking for someone who can drive results, so share specific examples that showcase your skills!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Remember, we’re busy too!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Immediate
✨Know Your Audience
Before the interview, take some time to research Immediate and their brands like Radio Times and Good Food. Understand their target audience and how your marketing experience can help them reach their goals. This will show that you're genuinely interested in the role and can tailor your strategies to their needs.
✨Showcase Your Digital Savvy
As a Senior Marketing Executive, you'll need strong digital marketing skills. Prepare examples of past campaigns you've led, focusing on your use of SEO, email marketing, and analytics. Be ready to discuss how you optimised performance and drove results, as this is crucial for the role.
✨Be Ready to Collaborate
This role involves working with various stakeholders, from suppliers to exhibitors. Think of examples where you've successfully collaborated with others to achieve a common goal. Highlight your communication skills and how you manage relationships, as this will be key in delivering successful campaigns.
✨Demonstrate Your Organisational Skills
With multiple projects on the go, being organised is essential. Prepare to discuss how you prioritise tasks and manage deadlines. You might even want to share a specific instance where your organisational skills led to a successful outcome, showing that you can handle the fast-paced environment of events.
