At a Glance
- Tasks: Drive advertising revenue across top brands like Good Food and Olive.
- Company: Join Immediate, home to beloved UK consumer brands.
- Benefits: Enjoy flexible working, 25 days holiday, and a vibrant office culture.
- Other info: Be part of a diverse, inclusive culture that values your growth and well-being.
- Why this job: Make an impact in the food, drink, and travel sectors while leading a dynamic team.
- Qualifications: Experience in client management and revenue generation, ideally in media or advertising.
The predicted salary is between 50000 - 65000 £ per year.
12 month fixed term contract. Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We're the destination for people looking to get more from the things they love. We're here to inspire, fuel, encourage and educate.
About the role
As the Senior Strategy Client Lead, whilst managing one direct report, you will be responsible and accountable for driving advertising revenue across our market leading titles Good Food and Olive from sectors including food, drink, wellness and travel. You will work to a set target and be focused on driving digital and print growth across your patch, selling cross-platform solutions to your clients including digital display, awards, native, email, video, audio and print. You will focus on new business, uncovering and converting leads into repeat customers through a consultative approach and best-in-class account management. You will target SME clients and PR agencies and occasionally media agencies, usually smaller independents, where relevant.
As the Senior Strategy Client Lead you will focus deeply on the businesses and challenges of the clients within your patch, both core and non-core, identifying and pitching relevant, winning solutions. You will work hand in hand with the Client lead within your portfolio and continue to grow your sector expertise, and take on larger scale SME clients, identifying the innovators and disruptors within the fast-changing landscape of food, drink & wellness. Additionally, you will work with our delivery teams to ensure campaigns are fully optimised and deliver the best results, with the aim of securing high renewal rates.
As a manager, you will lead by example, be a supportive mentor and bring a sharp focus on new business development and pro‑active sales techniques to build a resilient, knowledgeable and accountable team within IMDirect. Due to the strategic importance of this revenue stream and its growth potential the role will sit on the IMDirect Leadership Team and report into the Advertising Director, IMDirect.
You'll love this role if you are a pro‑active self‑starter with experience working across brand‑side clients, PR agencies, international brands and/or trade organisations, ideally within Food, Drink, Health or Travel sectors.
As a Senior Strategy Client Lead you will:
- Own and deliver the commercial strategy for Travel and the IMDirect Food Group, driving revenue across Good Food, Olive and wider Immediate brands.
- Develop and implement client and sector plans, identifying growth opportunities across Food, Drink, Health, Travel, PR agencies, international brands entering the UK, and global food & drink trade boards.
- Ensure all renewals are effectively managed, working closely with our delivery teams.
- Ensure you and your team work to a minimum agreed level of meetings, calls and activities each week and attend relevant industry events, conferences and social events.
- Ensure that all bookings, proposals and contact reports are entered on Connect with accurate IOs and all invoice queries are dealt with in a timely manner and ensure all other admin systems are always fully updated.
- Maintain a transparent and healthy pipeline, sharing all information with key stakeholders and produce accurate weekly forecasts.
- Take full ownership of revenue performance, delivering and exceeding monthly and quarterly targets across print, digital and awards channels.
- Actively identify and convert new business opportunities, particularly across SME, mid‑market and international advertisers.
- Maintain a deep understanding of competitor sets, ad activity, client base and category performance, sharing insights across the business.
- Ensure all activity, proposals and bookings for you and your team are accurately managed in Salesforce, maintaining high standards of pipeline discipline and reporting.
- Work with the Sales Enablement team to develop, maintain and update sales collateral, ensuring materials remain relevant, compelling and commercially effective.
- Lead client presentations and external meetings, representing Immediate and building strong category credibility at senior level.
- Support and manage one direct report, coaching performance, supporting development and driving high standards of performance.
Requirements
- Proven experience in senior client management and revenue generation, ideally within media, publishing or digital advertising. A bonus would be if this is across food, wellness or travel.
- Strong track record of selling integrated, cross‑platform advertising solutions.
- Experience working across brand‑side clients, PR agencies, international brands and/or trade organisations, ideally within Food, Drink, Health or Travel sectors.
- Confident using data and insight (audience analytics, GA, performance data) to shape commercial strategy and client proposals.
- Strong commercial instinct with ability to identify and convert high‑value opportunities.
- Excellent communication and presentation skills with confidence in senior stakeholder environments.
- Highly organised with strong pipeline management discipline (Salesforce experience beneficial).
- Collaborative mindset with ability to work across multiple internal teams and disciplines.
- Previous people management experience is highly valued but not essential.
Benefits
- A relaxed working environment with regular socials including a summer festival.
- Supportive well‑being initiatives and benefits, talks & workshops, and mental health first aiders & champions.
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement.
- Tailored training and development through both our in‑house learning platform and LinkedIn Learning.
- A progressive and transparent culture focused on your development.
- Flexible / hybrid working plus early finish Fridays.
- Cycle to work scheme.
- Enhanced family policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.
- Competitive pension plans and life assurance.
- A newly renovated modern office with lots of collaborative spaces.
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active diversity & inclusion network, comprehensive well‑being programs, and clear sustainability strategies reflect this commitment. People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities. Immediate is a place you can grow, be supported, and make a difference.
Senior Client Lead in London employer: Immediate
Immediate is an exceptional employer that fosters a dynamic and inclusive work culture, offering a relaxed environment with regular social events and a strong focus on employee well-being. With tailored training and development opportunities, flexible working arrangements, and a commitment to diversity, Immediate empowers its employees to thrive while making a meaningful impact in the media landscape. Located in a newly renovated office, the company prioritises collaboration and innovation, making it an ideal place for those looking to grow their careers in a supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Client Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that Senior Client Lead role!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers or clients, make sure to highlight your experience in driving advertising revenue and managing client relationships. Use specific examples to demonstrate how you've made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their audience and the challenges they face in the food, drink, and wellness sectors. This will help you pitch relevant solutions and show that you're the right fit for the Senior Strategy Client Lead position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Immediate and contributing to our mission of inspiring and educating our audiences.
We think you need these skills to ace Senior Client Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Client Lead role. Highlight your experience in driving advertising revenue and managing client relationships, especially in sectors like food, drink, and travel. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've exceeded targets or developed successful strategies in previous roles. This will help us understand your impact and potential.
Be Authentic:Let your personality shine through in your application. We’re looking for a pro-active self-starter who fits into our collaborative culture. Share your passion for the industry and what excites you about working with brands like Good Food and Olive.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Immediate
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Good Food and Olive. Understand their target audiences, recent campaigns, and how they engage with consumers. This knowledge will help you demonstrate your passion and show that you're ready to drive advertising revenue.
✨Showcase Your Consultative Approach
Prepare examples of how you've successfully used a consultative approach in previous roles. Think about specific instances where you identified client needs and tailored solutions accordingly. This will highlight your ability to build strong relationships and convert leads into repeat customers.
✨Be Data-Driven
Familiarise yourself with audience analytics and performance data relevant to the food, drink, and wellness sectors. Be ready to discuss how you've used data to shape commercial strategies in the past. This will showcase your analytical skills and your understanding of the market landscape.
✨Demonstrate Leadership Skills
Since this role involves managing a direct report, think about your leadership style and how you've mentored others before. Prepare to share examples of how you've supported team development and driven high standards of performance. This will show that you're not just a great individual contributor but also a capable leader.
