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- Tasks: Lead exciting marketing campaigns to drive subscriber growth for beloved UK brands.
- Company: Join Immediate, home to iconic brands like Radio Times and Good Food.
- Benefits: Enjoy 25 days holiday, flexible working, and a vibrant office culture.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: 2+ years in subscription marketing with a knack for creativity and analytics.
- Other info: Collaborative team atmosphere with plenty of opportunities for personal development.
The predicted salary is between 43200 - 60000 £ per year.
At Immediate, we're home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We're the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.
The Acquisitions Marketing Lead is a key role within the Customer Marketing and Subscriptions team, focused on driving profitable acquisitions within our Food group of brands, however may also be required to work across other brands. The ideal candidate will have experience from a media brand with bundled print and digital subscriber products. This role requires a commercially minded individual who can work effectively across the Customer Marketing and editorial teams to align print and app acquisition campaigns.
In this role you will:
- Develop and implement customer acquisition campaigns, working cross-functionally to achieve daily, weekly, and monthly trading and marketing KPIs.
- Lead on creating subscriber segmentation and targeted value propositions to personalise marketing and drive acquisition.
- Scope new marketing formats to test based on expertise and full-funnel knowledge; share learnings across Acquisition, CRM, CRO, and Social teams.
- Manage budgets diligently with a CAC/LTV focus, making daily optimisations to improve ROI and deliver brand and commercial growth across all channels.
- Partner closely with CRO and CRM teams to drive profitable acquisition.
- Maintain the promotional calendar in Monday.com on a monthly and quarterly basis, planning at least six months ahead with flexibility to respond to market demand.
- Test and optimise creative design and messaging in collaboration with creative, performance marketing (search & social), and cross-functional teams to execute testing plans and develop breakthrough ideas.
- Analyse campaign effectiveness across multiple channels and geos, optimising performance to meet KPIs.
- Support launch and expansion into new markets and channels using competitive and market intelligence.
- Produce reports and presentations including daily pacing, tracking against plan, and insightful commentary with recommendations using tools such as Google Analytics and Tableau.
- Manage invoices and administrative tasks within the acquisitions workflow, ensuring accurate financial processing.
- Collaborate with Product and Tech stakeholders on acquisition customer journeys.
- Support day-to-day team management and workload prioritisation.
- Proactively contribute to team meetings, initiatives, and knowledge-sharing.
Requirements:
- Minimum 2 years of experience in managing subscriptions acquisitions marketing campaigns with a focus on both print and digital formats, such as apps.
- Proven track record of profitable acquisitions growth.
- Understanding of conversion rate optimisation and its role in driving subscriber growth, able to work with CRO teams effectively.
- Understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting.
- Hands-on experience with GA4.
- Able to translate campaign results into next best actions.
- Ability to present complex information clearly and persuasively.
- Innovative thinker with a passion for testing new ideas and strategies.
- High level of accuracy and attention to detail in managing campaigns, budgets, and reports.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Benefits:
- A relaxed working environment with regular socials including a summer festival.
- Well-being initiatives and benefits, talks & workshops, Mental Health First Aiders & Champions.
- 25 days holiday plus a day for your birthday. Office closure between Christmas and New Year.
- Tailored training and development via in-house platform and LinkedIn Learning.
- Flexible / hybrid working plus early finish Fridays.
- Cycle to work scheme.
- Enhanced family policies including paternity, adoption and surrogacy leave, plus pregnancy loss, fertility, and carers policy.
- Competitive pension plans and Life Assurance.
- Modern office with collaborative spaces.
Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of sex, gender, pregnancy, maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We also support applications from those returning to work after a career break.
Immediate is a place where you can grow, be supported, and make a difference.
Acquisitions Marketing Lead in London employer: Immediate
Contact Detail:
Immediate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisitions Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their audience and what makes them tick. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Acquisitions Marketing Lead role. Highlight your successes in driving profitable acquisitions and how you can bring that expertise to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our awesome team at Immediate.
We think you need these skills to ace Acquisitions Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in acquisitions marketing, especially with print and digital formats. We want to see how your skills align with our needs!
Showcase Your Results: When detailing your past roles, focus on the results you've achieved. Use numbers and specific examples to demonstrate how you've driven profitable acquisitions and met KPIs. We love a good success story!
Be Creative: Don’t be afraid to show off your innovative side! Share any unique strategies or campaigns you’ve implemented in the past. We’re looking for someone who can think outside the box and bring fresh ideas to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Immediate
✨Know Your Brands
Before the interview, dive deep into Immediate's brands like Radio Times and Good Food. Understand their target audiences and how they engage with content. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Campaign Success
Prepare to discuss specific acquisition campaigns you've managed. Highlight your strategies, the results achieved, and how you optimised for ROI. Use metrics to back up your claims, as this role is all about driving profitable acquisitions.
✨Be Ready to Collaborate
This position requires working cross-functionally, so be prepared to discuss how you've successfully collaborated with different teams in the past. Share examples of how you’ve aligned marketing efforts with editorial teams or worked with CRO and CRM teams to achieve common goals.
✨Demonstrate Your Analytical Skills
Familiarise yourself with tools like Google Analytics and Tableau, as you'll need to analyse campaign effectiveness. Be ready to explain how you've used data to inform your marketing decisions and what insights you've gained from previous campaigns.
