At a Glance
- Tasks: Boost content visibility using SEO and AI insights for top UK brands.
- Company: Join Immediate, home to beloved brands like Radio Times and Good Food.
- Benefits: Enjoy flexible working, 25 days holiday, and tailored training opportunities.
- Other info: Collaborative culture with a focus on diversity, inclusion, and personal growth.
- Why this job: Be at the forefront of SEO and AI, making a real impact on audience engagement.
- Qualifications: Experience in technical SEO and a passion for search and AI discovery.
The predicted salary is between 33000 - 33000 £ per year.
Search & Discovery Analyst (up to £33,000 per annum)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine.
Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!
About the Role
The Search & Discovery Analyst grows the visibility and performance of our content across all discovery surfaces: traditional search and the emerging AI answer surfaces (AI Overviews, Chat GPT, Gemini, Perplexity) alike.
You will work primarily on two of the UK's biggest consumer media brands, BBC Good Food and Radio Times, with ad-hoc support for other brands in the portfolio.
The role combines technical SEO, content optimisation and audience insight to help our brands rank on Google and gain visibility across LLMs and generative AI, so that Immediate can turn that visibility into engaged, returning audiences.
This is a deliberately future-facing version of the SEO analyst role, requiring deep technical knowledge, audience understanding and industry awareness as search shifts from ranking and clicks to visibility and owned audience relationships.
The successful candidate will be comfortable leading technical audits, improving crawlability across domains, and picking apart data for unique insights.
As a Search and Discovery Analyst, You Will
- Search & AI visibility
- Conduct technical SEO audits to identify opportunities to improve crawlability, indexation, structured data and overall site health across search and AI platforms.
- Identify internal linking, entity and semantic optimisation opportunities to improve discoverability and machine readability.
- Support testing and experimentation to improve visibility across search, LLMs and AI answer engines.
- Produce regular performance reports on search and AI visibility, highlighting key insights, trends and recommended actions.
- Work closely with Product & Technology to support the delivery of technical SEO improvements and monitor site performance.
- Content optimisation
- Create entity-led content briefs that optimise for search performance, AI citability and audience intent.
- Conduct content, topic and competitor audits to identify underperforming content and opportunities to improve topical authority, semantic coverage and discoverability across search and AI answers.
- Use search, AI discovery and audience insight to improve the user journey from discovery to registration, newsletter sign-up, subscription and repeat engagement, supporting the Audience Development Lead on owned-channel initiatives where needed.
- General
- Proactively monitor developments across the search and AI discovery landscape, including Google algorithm updates, AI Overviews, LLMs and emerging best practice, and identify opportunities to improve visibility and performance.
- Champion a test-and-learn culture, bringing forward new ideas, experiments and recommendations.
- Share insights, trends and performance updates with editorial teams and stakeholders, supporting training and playbooks that embed best practice across the business.
Requirements
- Solid hands-on experience in technical SEO and content optimisation, with the ability to identify opportunities and turn insight into action.
- A genuine passion for search and AI discovery, with curiosity to explore new technologies and test emerging techniques.
- A proactive, analytical mindset. You don't wait to be asked: you spot opportunities, investigate problems and bring forward ideas.
- Comfortable working with data, using insight from multiple sources to tell a clear story and make practical recommendations. Strong Excel proficiency.
- Experience with industry-leading SEO tools, including Ahrefs, Screaming Frog, Google Search Console and Google Analytics.
Experience with AI visibility platforms (e. g.
Profound, Peec AI, Ahrefs Brand Radar) is beneficial, but a willingness to learn and experiment is equally important.
- Strong communication and stakeholder management skills, with the ability to present findings and collaborate with editorial, product and technology teams.
- A relaxed working environment with regular socials including a summer festival
- Immediate Community webinars, well-being initiatives and Mental Health First aiders
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through our Love Learning platform
- A progressive and transparent culture with clear career progression
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best.
We care deeply about our people, environment, and impact.
Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us.
Immediate is an equal opportunities employer.
We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.
We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
- Immediate is a place where you can grow, be supported, and make a difference
- We work with talented, driven people to make our vision reality
Such an amazing team requires nothing short of the best. That’s why we put a lot of effort into creating a work environment they deserve.
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SEO & Generative AI (GEO) Analyst employer: Immediate Media Co
Immediate is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee well-being and development. With a focus on collaboration and creativity, the role of Commercial Manager provides opportunities to engage with renowned brands in the food and festival industry while enjoying benefits like flexible working, tailored training, and a supportive environment that values diversity. Located in a dynamic setting, Immediate empowers its employees to thrive and make a meaningful impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & Generative AI (GEO) Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Immediate Media Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Immediate Media Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Immediate Media Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Immediate Media Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO & Generative AI (GEO) Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Immediate Media Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Immediate Media Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Immediate Media Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Immediate Media Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Immediate Media Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Immediate Media Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
