At a Glance
- Tasks: Join our team to create engaging marketing campaigns for exciting events.
- Company: Immediate, home to beloved UK brands like Radio Times and Good Food.
- Benefits: Enjoy flexible working, 25 days holiday, and a vibrant office culture.
- Other info: Be part of a diverse and inclusive workplace that values your growth.
- Why this job: Make an impact in the creative industry while working with passionate teams.
- Qualifications: Experience in marketing and a love for creativity are essential.
The predicted salary is between 30000 - 40000 £ per year.
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate. Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!
Immediate Live is the UK’s leading consumer events company. From craft and gardening to dance, food and contemporary art, Immediate Live creates events and experiences that connect and inspire highly engaged communities both digitally and live. Premium, passion-led events run across the UK and Ireland, attracting over 650,000 visitors annually.
About the role
We are looking for a creative, diligent and enthusiastic Marketing Executive to join our team to work across the BBC Gardeners’ World Live. You will be part of the team working across the Craft portfolio, which includes 5 market leading events: The Festival of Quilts (Birmingham), Knit + Stitch (London/ Harrogate/ Northern Ireland) and The Stitch Festival (London). The five craft shows are some of the most successful in the business and you’ll be joining a fun and hard-working team, committed to making the events the best in the market.
Reporting to the Senior Marketing Executive, you will support the marketing team to help execute multi-channel campaigns that drive visitor attendance, engagement, and revenue, with a particular focus on social media management.
Responsibilities
- Campaign Planning & Delivery
- Support the development and implementation of marketing plans to achieve visitor and revenue targets.
- Assist in the execution of integrated, multi-channel campaigns across digital, social, email, PR, partnerships and print.
- Work to campaign timelines and event deadlines, ensuring all activity is delivered accurately and on time.
- Content & Creative Execution
- Produce high-quality, engaging marketing materials and copy tailored to key audience segments.
- Ensure consistent brand messaging and tone of voice across all channels.
- Support delivery of event content and features (e.g. talks, workshops, features, exhibitions) within marketing campaigns.
- Digital & Channel Management
- Lead on social media management across Facebook, Instagram and TikTok, to deliver year-round engaging content across all events.
- Deliver email marketing campaigns (including segmentation and scheduling) in line with campaign strategy.
- Maintain and update event websites, ensuring content accuracy, strong UX, and alignment with campaigns.
- Support implementation of digital activity including SEO/SEM, PPC, and social media.
- Stakeholder & Partner Coordination
- Support relationships with agencies, media partners, suppliers, sponsors, exhibitors, and industry organisations.
- Assist with sponsorship materials and delivery of sponsor benefits.
- Liaise with exhibitors to maximise participation in marketing activity pre-, during, and post-event.
- Performance & Reporting
- Support campaign reporting and ticket sales tracking.
- Monitor marketing performance and audience engagement insights.
- Assist in the preparation of post-event reports and performance summaries (particularly in terms of social media insights).
- Onsite Delivery
- Support onsite marketing activity, including capturing digital assets, maintaining social media and looking after partners.
- Ensure smooth execution of marketing-related operations during live events.
Requirements
You are a detail-oriented and proactive marketing professional with strong execution skills and a passion for delivering high-quality campaigns. You thrive in a fast-paced environment and enjoy working collaboratively to bring campaigns to life.
You will have:
- Experience in marketing and campaign planning.
- Experience in basic website management.
- Understanding of digital marketing tools and campaigns.
- Understanding of conventional and digital marketing channels.
- Good overall IT skills including Outlook and Microsoft Office.
- Able to think creatively and strategically.
Desirable
- Experience in consumer events or exhibitions.
- Familiarity with marketing platforms such as Adestra or similar email systems.
- Experience in editing social media video content.
- Familiarity with Canva or similar design programmes.
- Interest in craft, art, or creative industries.
Benefits
- A relaxed working environment with regular socials including a summer festival.
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions.
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement.
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning.
- A progressive and transparent culture focused on your development.
- Flexible / hybrid working plus early finish Fridays.
- Cycle to work scheme.
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.
- Competitive pension plans and Life Assurance.
- A newly renovated modern office with lots of collaborative spaces.
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
Marketing Executive employer: Immediate Media Co
Immediate is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee well-being and development. With a focus on creativity and collaboration, the Marketing Executive role provides opportunities to engage with leading consumer brands and participate in exciting events across the UK. Employees enjoy flexible working arrangements, tailored training, and a supportive environment that fosters personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Immediate Media Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Immediate Media Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Immediate Media Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Immediate Media Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Immediate Media Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Immediate Media Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Immediate Media Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Immediate Media Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Immediate Media Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Immediate Media Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
