At a Glance
- Tasks: Drive app growth and performance for top UK brands in a dynamic marketing role.
- Company: Join Immediate, home to beloved brands like Radio Times and Good Food.
- Benefits: Up to £40,000 salary, 25 days holiday, birthday day off, and regular socials.
- Other info: Enjoy a relaxed work environment with excellent career development opportunities.
- Why this job: Be the app marketing expert and make a real impact on digital subscriptions.
- Qualifications: Experience in digital marketing and app ecosystems is essential.
The predicted salary is between 28800 - 48000 £ per year.
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We help inspire them; from reaching fitness goals to savouring good food, cultivating outdoor or indoor spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy.
The Senior App Marketing Exec plays a key role within Immediate’s Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you’ll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey.
You will deliver Immediate's App Store optimisation strategy and continuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams, you’ll develop and deliver campaigns and initiatives that enhance app visibility, optimise spend and deliver measurable growth. This cross-functional role sits at the centre of Immediate digital transformation - blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals.
As a Senior App Marketing Executive, you will:
- Manage and grow app store marketing strategy across multiple iOS and Android apps across Immediate brands.
- Support the Acquisition team in planning and delivering app marketing campaigns to drive digital subscription growth.
- Brief and collaborate with our design team to create multi-channel campaign assets, maintaining brand consistency and tone of voice.
- Manage App Store Optimisation (ASO) across keyword strategy, metadata testing, in-app event strategy, feature nomination and creative optimisation (icons, screenshots, video assets).
- Use AppsFlyer (MMP) and in-app analytics tools to track, attribute, and optimise performance across acquisition and lifecycle journeys.
- Help shape clear, actionable dashboards and reports that turn data into decisions and identify opportunities for incremental growth.
- Work cross-functionally with Product, Tech, Brand, and CRM teams to align growth initiatives with our broader digital subscription strategy.
- Build strong partnerships with Apple, AppsFlyer and other 3rd parties to stay close to platform developments and new opportunities.
- Act as Immediate’s in-house app marketing expert – sharing knowledge, best practice, and insight across teams.
Proven experience in digital marketing campaigns and app marketing, within a consumer subscription or digital media business is required. You should have a deep understanding of ASO, mobile performance marketing, and in-app monetisation, along with strong analytical and reporting skills, able to translate complex data into clear, actionable insight.
A relaxed working environment with regular socials including a summer festival. 25 days holiday plus a day for your birthday.
Senior Marketing Executive, App Marketing (Hiring Immediately) in London employer: Immediate Media Co
Immediate is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration among its teams. With a focus on employee growth, you will have access to numerous opportunities for professional development while working on exciting projects that impact millions of users. Located in the heart of the UK media landscape, Immediate provides a relaxed environment with generous benefits, including 25 days of holiday plus a birthday day off, and regular social events to enhance team bonding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive, App Marketing (Hiring Immediately) in London
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Immediate Media Co.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Immediate Media Co.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Immediate Media Co, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace Senior Marketing Executive, App Marketing (Hiring Immediately) in London
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Immediate Media Co, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Immediate Media Co
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Immediate Media Co—it's all about teamwork!
