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- Tasks: Drive app growth and performance for top UK brands in a dynamic marketing role.
- Company: Join Immediate, home to beloved brands like Radio Times and Good Food.
- Benefits: Up to £40,000 salary, 25 days holiday, birthday day off, and regular socials.
- Why this job: Be the app marketing expert and make a real impact on digital subscriptions.
- Qualifications: Experience in digital marketing and app ecosystems is essential.
- Other info: Enjoy a relaxed work environment with excellent career development opportunities.
The predicted salary is between 28800 - 48000 £ per year.
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We help inspire them; from reaching fitness goals to savouring good food, cultivating outdoor or indoor spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy.
The Senior App Marketing Exec plays a key role within Immediate’s Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you’ll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey.
You will deliver Immediate's App Store optimisation strategy and continuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams, you’ll develop and deliver campaigns and initiatives that enhance app visibility, optimise spend and deliver measurable growth. This cross-functional role sits at the centre of Immediate digital transformation - blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals.
As a Senior App Marketing Executive, you will:
- Manage and grow app store marketing strategy across multiple iOS and Android apps across Immediate brands.
- Support the Acquisition team in planning and delivering app marketing campaigns to drive digital subscription growth.
- Brief and collaborate with our design team to create multi-channel campaign assets, maintaining brand consistency and tone of voice.
- Manage App Store Optimisation (ASO) across keyword strategy, metadata testing, in-app event strategy, feature nomination and creative optimisation (icons, screenshots, video assets).
- Use AppsFlyer (MMP) and in-app analytics tools to track, attribute, and optimise performance across acquisition and lifecycle journeys.
- Help shape clear, actionable dashboards and reports that turn data into decisions and identify opportunities for incremental growth.
- Work cross-functionally with Product, Tech, Brand, and CRM teams to align growth initiatives with our broader digital subscription strategy.
- Build strong partnerships with Apple, AppsFlyer and other 3rd parties to stay close to platform developments and new opportunities.
- Act as Immediate’s in-house app marketing expert – sharing knowledge, best practice, and insight across teams.
Proven experience in digital marketing campaigns and app marketing, within a consumer subscription or digital media business is required. You should have a deep understanding of ASO, mobile performance marketing, and in-app monetisation, along with strong analytical and reporting skills, able to translate complex data into clear, actionable insight.
A relaxed working environment with regular socials including a summer festival. 25 days holiday plus a day for your birthday.
Senior Marketing Executive, App Marketing (Hiring Immediately) in London employer: Immediate Media Co
Contact Detail:
Immediate Media Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive, App Marketing (Hiring Immediately) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your app marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its apps. Be ready to discuss how your experience aligns with their goals, especially around app growth and marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Executive, App Marketing (Hiring Immediately) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior App Marketing Executive role. Highlight your experience in app marketing, ASO, and any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about app marketing and how you can contribute to our team. Be sure to mention specific brands or projects that excite you about working with Immediate.
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any tools you've used, like AppsFlyer or other analytics platforms, and how you've turned data into actionable insights.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be able to submit all your materials in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Immediate Media Co
✨Know Your App Marketing Inside Out
Make sure you brush up on your knowledge of app marketing strategies, especially ASO and mobile performance marketing. Be ready to discuss specific campaigns you've worked on and how they drove growth. This will show that you're not just familiar with the concepts but have practical experience too.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of dashboards or reports you've created that turned complex data into actionable insights. This will demonstrate your ability to blend creativity with analytics, which is crucial for this role.
✨Collaborate Like a Pro
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with different teams. Highlight how you communicated effectively with design, tech, or product teams to deliver successful campaigns. This will show that you can thrive in a team-oriented environment.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in app marketing and subscription models. Be prepared to discuss how these trends could impact Immediate's app portfolio. Showing that you're proactive about staying informed will impress the interviewers and demonstrate your passion for the industry.