Senior App Marketing Executive in London

At Immediate, we're home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners' World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We're the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

About the role

The Senior App Marketing Exec plays a key role within Immediate's Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you'll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey.

You’ll deliver Immediate's App Store optimisation strategy and deliver continuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams, you'll develop and deliver campaigns and initiatives that enhance app visibility, optimise spend and deliver measurable growth. This cross-functional role sits at the centre of Immediate digital transformation - blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals.

As a Senior App Marketing Executive, you will:

• Manage and grow app store marketing strategy across multiple iOS and Android apps across Immediate brands.
• Support the Acquisition team in planning and delivering app marketing campaigns to drive digital subscription growth.
• Brief and collaborate with our design team to create multi-channel campaign assets, maintaining brand consistency and tone of voice.
• Manage App Store Optimisation (ASO) across keyword strategy, metadata testing, in-app event strategy, feature nomination and creative optimisation (icons, screenshots, video assets).
• Design and run structured experimentation programmes across ASO, paid acquisition, and in-app journeys, using insight to continually improve visibility and conversion in app stores.
• Use AppsFlyer (MMP) and in-app analytics tools to track, attribute, and optimise performance across acquisition and lifecycle journeys.
• Help shape clear, actionable dashboards and reports that turn data into decisions and identify opportunities for incremental growth.
• Grow subscriber LTV and further optimise Apple App Store/Google Play Store CACs leveraging ASO and app store ads.
• Work cross-functionally with Product, Tech, Brand, and CRM teams to align growth initiatives with our broader digital subscription strategy.
• Build strong partnerships with Apple, AppsFlyer and other 3rd parties to stay close to platform developments and new opportunities.
• Act as Immediate's in-house app marketing expert – sharing knowledge, best practice, and insight across teams.

Qualifications

• Proven experience in digital marketing campaigns and app marketing, within a consumer subscription or digital media business.
• Deep understanding of ASO, mobile performance marketing, and in-app monetisation.
• Expertise in AppsFlyer (or another MMP) with a strong grasp of tracking, attribution, and deep linking.
• Strong analytical and reporting skills, able to translate complex data into clear, actionable insight.
• Experience with paid acquisition across Apple Search Ads, Google App Campaigns, and Meta.
• Experience operating in a post-IDFA environment, with practical knowledge of SKAN and privacy-first measurement.
• Strong organisational and communication skills with strong attention to detail and the ability to manage multiple tasks and stakeholders simultaneously.

Benefits

• A relaxed working environment with regular socials including a summer festival.
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions.
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement.
• Tailored training and development through both our in-house learning platform and LinkedIn Learning.
• A progressive and transparent culture focused on your development.
• Flexible / hybrid working plus early finish Fridays.
• Cycle to work scheme.
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.
• Competitive pension plans and Life Assurance.
• A newly renovated modern office with lots of collaborative spaces.

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment. People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer.