At a Glance
- Tasks: Drive sales and build relationships in the exciting world of live events.
- Company: Join Immediate, home to beloved UK brands and leading consumer events.
- Benefits: Enjoy 25 days holiday, flexible working, and a vibrant office culture.
- Other info: Thrive in a supportive, inclusive environment with great career growth opportunities.
- Why this job: Be part of a fun team creating unforgettable experiences for audiences.
- Qualifications: Sales experience and a passion for events are key to success.
The predicted salary is between 29500 - 29500 £ per year.
- Description
- Sales Executive (salary £29,500)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine.
Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!
Immediate Live is the UK’s leading consumer events company.
From gardening to dance, craft and contemporary art, Immediate Live creates events and experiences that connect and inspire highly engaged communities both digitally and live.
About the role
We are looking for a highly organised, enthusiastic, and resilient Sales Executive who enjoys building relationships, generating new business, and working closely with clients to deliver a high standard of customer service.
You will be part of the team working across the Craft portfolio, which includes 5 market leading events: The Festival of Quilts (Birmingham), Knit + Stitch (London/ Harrogate/ Northern Ireland) and The Stitch Festival in London).
The five craft shows are some of the most successful in the business and you’ll be joining a fun and hard-working team, committed to making the events the best in the market.
Reporting to the Sales Development Manager and Head of Sales, you will work closely with the sales, sponsorship, marketing and operations teams to support both revenue generation and client delivery.
You will help manage stand bookings, lead generation, sales administration and exhibitor relationships, with a key focus on outbound activity to support stand sales.
- As a Sales Executive, you will;
- Sales & Revenue Generation
- Sell stand space and digital products across the events, working to achieve revenue targets and meeting KPIs and yield expectations
- Make high-volume outbound calls (minimum 50 per week), with a strong focus on new business development
- Communicate clearly and professionally with clients via email and phone
- Attend competitor and industry events (as agreed) to generate leads and insights
- Client Management
- Manage client relationships from initial contact through to event delivery, attending meetings when required
- Develop a strong understanding of exhibitor needs through ongoing communication
- Pipeline, Reporting & Administration
- Actively generate new leads to build and manage your own pipeline with accuracy and accountability
- Maintain accurate forecasting and communicate pipeline progress to your manager
- Use the CRM system (Salesforce) to record all client interactions and maintain accurate data
- Track performance against KPIs and report on sales activity and achievements
- Maintain strong organisation across all aspects of your workload
- Ensure floorplans are accurate and support the team to ensure they align with Salesforce data
- Take responsibility for key admin tasks such as creation of the list of nameboards, creation of Welcome Packs and other onsite paperwork, proof reading for exhibitor related marketing collateral, ordering of required stationery etc.
- Ensure the Exhibitor Manual is distributed to all exhibitors and work closely with the marketing team to ensure all digital benefits of participation are delivered
- Use project management tools and processes to ensure workflows are managed in a timely manner, and deadlines are met across multiple projects
- Collaboration & Internal Working
- Attend and actively participate in weekly sales & team meetings
- Collaborate with marketing to understand campaigns and enhance sales messaging
- Work closely with multiple teams across Immediate Live including the sales, marketing, editorial and operations teams, to help ensure seamless and positive participation for exhibitors
- Event Delivery & Onsite Activity
- Support onsite event delivery, including rebook campaigns to secure future revenue
- Attend agreed events, which may require travel and overnight stays
- Work closely with the operations team to deliver a seamless exhibitor/ client experience and ensure successful event execution and that onsite deliverables are fulfilled.
- Use the time onsite to support relationship building and offer excellent customer service to all clients
Requirements
- Demonstrable success in, or understanding of, a sales or target-driven role.
- Excellent written and verbal communication, with strong interpersonal and listening skills.
- Effective negotiation and objection-handling abilities.
- Highly organised with excellent time management.
- Comfortable with high-volume outreach and proactive sales activity.
- Self-motivated, resilient and results-driven.
- Natural relationship builder and networker.
- Experience in consumer events, exhibitions, or media sales would be desirable
- Market and industry knowledge relevant to live events would be an advantage
- Ambitious, with a strong desire to learn and develop.
- Curious and proactive in identifying opportunities.
- Collaborative team player.
- Passionate about events and live experiences.
Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and Linked In Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best.
We care deeply about our people, our local communities and the impact we have on the environment.
Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us.
Immediate is an equal opportunities employer.
We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.
We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
Sales Executive, Live Events in London employer: Immediate Media Co
Immediate Media Co is an exceptional employer located in Greater London, offering a vibrant work culture that fosters creativity and collaboration. With competitive benefits such as hybrid working options and extensive well-being initiatives, employees are encouraged to thrive both personally and professionally. The company prioritises employee growth opportunities, making it an ideal place for those seeking meaningful and rewarding careers in the events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive, Live Events in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Executive, Live Events at Immediate Media Co, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Immediate Media Co. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Executive, Live Events. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Executive, Live Events in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Immediate Media Co:When writing your cover letter, make sure to tailor your message specifically for Immediate Media Co. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Immediate Media Co
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Immediate Media Co that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Immediate Media Co that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Immediate Media Co’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
