At a Glance
- Tasks: Lead and innovate multimedia content strategies across various platforms.
- Company: Join Immediate, home to beloved UK brands like Radio Times and Good Food.
- Benefits: Enjoy flexible working, 25 days holiday, and tailored training opportunities.
- Other info: Be part of a diverse, inclusive culture that values your growth and well-being.
- Why this job: Shape the future of multimedia IP and inspire audiences with your creativity.
- Qualifications: Proven experience in multimedia content creation and strong leadership skills.
The predicted salary is between 85000 - 85000 £ per year.
- Description
- Director of Multimedia IP (salary from £85,000)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine.
Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!
About the role
The Director of Multimedia IP sits at the centre of the organisation, inspiring, developing and scaling high-value multimedia intellectual property across the portfolio.
The role exists to galvanise thinking beyond channel-first execution, bringing world-class expertise in broadcast, digital video, audio and emerging formats to identify opportunities, shape standout commissions and build commercially valuable content franchises.
Strategically aware, the role is part creative leader and part network operator, helping brands think bigger, make better investment decisions, and build a culture where multimedia content is planned as scalable IP rather than isolated projects.
They will work closely with editorial, commercial, and audience teams, alongside a diverse network of internal and external talent, ensuring investment in multimedia content delivers measurable audience, brand and commercial returns.
The role is accountable not only for creating great multimedia IP, but for increasing the organisation's capability to create, commission, evaluate and scale multimedia IP independently.
- As a Director of Multimedia IP you will;
- Creative Leadership & Delivery
- Partner with editors, content leads and producers to develop breakthrough ideas capable of scaling into repeatable multimedia franchises
- Support brand content teams in the delivery of portfolio-wide multimedia IP strategies that support audience growth and subscription value as a priority
- Raise creative standards across the organisation by developing new formats, storytelling approaches, production models, and rigorous scaling gates
- Build a culture where ambitious ideas are developed rigorously not dismissed prematurely or left to fail slowly
- Personally lead and deliver critical strategic projects and high-profile commissions, shepherding high-value output from concept through production, launch and review.
- Bring external market insight, broadcast expertise and industry best practice into the organisation to challenge existing assumptions and raise creative ambition, supporting both L&D and coaching programmes.
- Network & Industry Development
- Leverage industry relationships to identify partnership and production opportunities.
- Represent the company externally with broadcasters, platforms, production partners and industry stakeholders.
- Identify emerging trends, technologies and market shifts that create competitive advantage.
- Commissioning & Investment Governance
- Establish clear commissioning frameworks, evaluation criteria and business cases for multimedia projects.
- Ensure investment decisions are informed by audience potential, strategic value, commercial opportunity and resource requirements.
- Create greater visibility of multimedia investment performance and portfolio ROI.
- Act as the organisation's leading authority on what constitutes investable multimedia IP and where resources should be focused.
Requirements
- Creative, operational and strategic expertise
- Outstanding idea generation and concept development skills.
- Strong editorial instincts combined with commercial awareness.
- Significant experience developing, commissioning and delivering successful multimedia content, franchises or broadcast properties that attract audiences, partners and sponsors.
- Deep understanding of the economics of content production, audience growth and IP development, including opportunities and unlocks of AI-assistance.
- Strong knowledge of broadcast, digital video, audio, social and emerging content ecosystems.
- Ability to identify what makes content ownable, defensible and commercially valuable, identifying opportunities before they become mainstream.
- Experience evaluating ROI and making investment recommendations under uncertainty.
- Strong programme and project leadership capability.
- Ability to move comfortably between strategic planning and hands-on execution.
- Data-literate and able to use insight to guide decision-making.
- Network & Reputation
- Well-established network across media, broadcast, production, platform and creative industries.
- Recognised credibility within the wider content sector.
- Ability to open doors and create opportunities not otherwise available to the business.
- Leadership & Influence
- Highly effective stakeholder manager with experience operating in complex matrix organisations.
- Strong emotional intelligence and ability to influence without direct authority.
- Comfortable challenging established thinking while maintaining trust and credibility.
Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and Linked In Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best.
We care deeply about our people, our local communities and the impact we have on the environment.
Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us.
Immediate is an equal opportunities employer.
We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.
We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
Director of Multimedia IP in London employer: Immediate Media Co
Immediate Media Co is an exceptional employer located in Greater London, offering a vibrant work culture that fosters creativity and collaboration. With competitive benefits such as hybrid working options and extensive well-being initiatives, employees are encouraged to thrive both personally and professionally. The company prioritises employee growth opportunities, making it an ideal place for those seeking meaningful and rewarding careers in the events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Multimedia IP in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Immediate Media Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Immediate Media Co are looking for.
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We think you need these skills to ace Director of Multimedia IP in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Immediate Media Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Immediate Media Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Immediate Media Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Immediate Media Co
✨Showcase Your Creative Campaigns
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✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
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At Immediate Media Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
