At a Glance
- Tasks: Support brand marketing activities and create engaging social content for MadeForMums.
- Company: Join Immediate, home to beloved UK consumer brands like Radio Times and Good Food.
- Benefits: Competitive salary, inclusive culture, well-being programs, and growth opportunities.
- Other info: Dynamic environment with a focus on diversity and inclusion.
- Why this job: Make a real impact in a community-driven role that inspires parents.
- Qualifications: Experience in brand marketing and strong organisational skills required.
The predicted salary is between 21600 - 36000 € per year.
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We are here to inspire, fuel, encourage and educate. MadeForMums is one of the UK’s most trusted, community-led parenting brands, supporting parents with expert-backed advice, real-life stories and credible product recommendations for 15 years.
As parenting advice becomes increasingly automated, MadeForMums is doubling down on what AI can’t replace: authentic human insight, trusted expertise, community and connection around the issues that matter most.
About the role
We are seeking a proactive, organised and creative Brand Marketing Executive to support the delivery of MadeForMums’ brand marketing activity. This is an execution-focused role responsible for running awards and accreditation programmes, leading the Make It Matter social-cause pillar, supporting strategic partnerships, and creating social output from our editorial content that amplifies our brand moments.
Working closely with editorial, audience, community and commercial teams, you will help ensure MadeForMums delivers consistent, trusted and high-impact brand activity across the year.
You’ll love this role if you love:
- Delivering brand campaigns and awards that parents genuinely trust
- Working cross-functionally with editorial, social, community and commercial teams
- Bringing brand moments to life through well-organised, purpose-led execution
- Creating social content within clear formats and guidelines
As a Brand Marketing Executive, you will:
- Run Awards entrant logistics and promotional activity across the MadeForMums Awards portfolio (e.g. Toys, School Uniform, Tech, Bathtime), including timelines, submissions and amplification
- Lead the Make It Matter social-cause pillar from a campaign execution perspective, coordinating messaging and activation across site, social, newsletters and PR
- Monitor and report on the performance of brand campaigns, awards and social activity, sharing clear summaries, learnings and recommendations to inform future activity
- Use performance data, audience insight and platform trends to help understand what content and messaging resonates most with our audience, feeding insights back into campaign planning and social execution
- Own day-to-day social content creation for brand and campaign activity, following preset templates, formats and brand guidelines to adapt editorial content for social platforms
- Drive year-round brand visibility, supporting PR moments, industry activity and brand storytelling
- Support strategic partnerships and partner-led campaigns, ensuring activity is delivered on-brand and editorially aligned
- Create social copy, captions and basic visual or video assets to support awards, campaigns, advertising and partnerships
- Work closely with Audience and Community teams to ensure social content is optimised for each platform
- Coordinate delivery across editorial, social, audience and commercial stakeholders to ensure smooth campaign execution
- Maintain campaign trackers, timelines and asset management to ensure activity is delivered accurately and on time
- Ensure all activity adheres to Immediate’s editorial standards and relevant commercial guidelines
Requirements
- Experience in brand marketing, campaign delivery or marketing coordination (media, publishing or content-led environments would be a plus)
- Good understanding of social media platforms and effective content formats by channel
- Strong organisational skills with the ability to manage multiple workstreams at once
- Excellent communication skills and confidence working with a range of stakeholders
- A proactive, detail-oriented mindset with an interest in purpose-led and community-driven brands
- Data-savvy with the ability to create campaign performance reports for stakeholders
- Experience of using Canva
- AI-curious with an appetite to experiment
Benefits
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment.
Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment. People are at the heart of our business and creating a diverse and inclusive working environment is important to us.
Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
Brand Marketing Executive in London employer: Immediate Media Co
Immediate is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee well-being and community impact. As a Brand Marketing Executive, you will thrive in a collaborative environment where your creativity and organisational skills are valued, while also benefiting from opportunities for personal growth and development. With a commitment to diversity and sustainability, Immediate empowers its employees to make meaningful contributions to beloved brands that resonate with millions across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers, bring along examples of your work or ideas for campaigns. This will help you stand out and demonstrate your passion for brand marketing.
✨Tip Number 3
Be proactive in your follow-ups! After interviews or networking events, send a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Brand Marketing Executive in London
Some tips for your application 🫡
Show Your Passion for Brand Marketing:When you're writing your application, let your enthusiasm for brand marketing shine through! Share specific examples of campaigns you've loved or worked on, and explain why they resonate with you. We want to see that you genuinely care about the brands and communities you’ll be working with.
Tailor Your Application:Make sure to customise your application for the Brand Marketing Executive role. Highlight relevant experiences and skills that align with the job description. We appreciate when candidates take the time to connect their background to what we’re looking for at MadeForMums.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We love a well-structured application that makes it easy for us to see your qualifications and fit for the role without sifting through unnecessary fluff.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Immediate!
How to prepare for a job interview at Immediate Media Co
✨Know Your Brands
Before the interview, dive deep into the brands under Immediate, especially MadeForMums. Understand their values, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its marketing efforts.
✨Showcase Your Creativity
As a Brand Marketing Executive, creativity is key. Prepare examples of past campaigns or projects where you brought innovative ideas to life. Be ready to discuss how you can apply that creativity to enhance MadeForMums' social content and brand visibility.
✨Be Data-Savvy
Familiarise yourself with performance metrics and how they inform marketing strategies. Be prepared to discuss how you've used data in previous roles to optimise campaigns. This will show your analytical side and your ability to drive results based on insights.
✨Prepare for Collaboration
This role involves working closely with various teams. Think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you ensure smooth execution of campaigns, as this will resonate well with the interviewers.
