Brand Campaign Manager, Internal Applicants Only in London

We are looking for a highly organised and collaborative Brand Campaign Manager to join the Gardeners’ World team to support on the delivery of integrated B2C brand marketing activity. Reporting to the Brand Growth Lead, this role will play a key part in delivering multi‑channel campaigns, supporting audience growth initiatives, maintaining brand consistency and identifying opportunities to increase engagement and commercial performance.

The role requires a strong campaign manager who is confident working cross‑functionally, able to make informed decisions and comfortable managing multiple stakeholders and priorities in a fast‑paced, content‑led environment.

Responsibilities

• Support on the delivery of integrated multi‑channel marketing campaigns from briefing through to post‑campaign analysis, including managing campaign timelines, content creation, budgets, approvals and reporting processes.
• Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity.
• Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints.
• Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined‑up campaigns.
• Support campaign optimisation through performance reporting, insight analysis and data‑led recommendations.
• Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement.
• Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities.
• Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on‑site activations and promotional materials.

Requirements

• Experience in brand marketing and campaign management.
• Strong organisational and project management skills with excellent attention to detail.
• Experience supporting and delivering brand partnerships.
• Experience working collaboratively across multiple stakeholders and teams.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret campaign performance and audience insights.
• Commercial awareness and understanding of audience engagement.
• Understanding of digital marketing channels including CRM, social media, email marketing and content marketing.
• Ability to nurture and maintain strong working relationships.
• Proactive and solutions oriented.
• Highly organised and adaptable.
• Commercially aware and audience focused.
• Collaborative and confident managing stakeholders.
• Comfortable working in a fast‑paced environment with multiple priorities.
• Enthusiastic, curious and keen to contribute ideas and recommendations.

Benefits

• 25 days holiday plus a day for your birthday. Office holidays between Christmas and New Year’s are in addition to annual entitlement.
• Tailored training and development through an in‑house learning platform and LinkedIn Learning.
• Progressive and transparent culture focused on development.
• Flexible / hybrid working and early finish Fridays.
• Cycle to work scheme.
• Enhanced family policies including paternity, adoption and surrogacy leave, as well as policies for pregnancy loss, fertility and carers.
• Competitive pension plans and life assurance.
• Modern office with collaborative spaces.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.